MBA Admissions

...and speaking of breakthrough roles: who can forget the first time we saw Tom Cruise singing Bob Seeger in his underwear? Often considered an updated 1983 version of The Graduate, the movie sparkles with memorable lines and original music. I only regret that I was never told that "Princeton could use someone like Bob..." See the movie first and join us for some "Cruisin'"

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Join us as we get together to get together to help those in need at this CMG Gives Back event! We have a great little community of Movie Group friends so rather than see a movie this time, we’ll help “create a better world” by helping serve those in need. Here are complete details and our plan for this event: FAITH MISSION – GRANT KITCHEN: The Faith Mission kitchen and dining room serves residents 3 meals a day, every day of the year. For this event, our group will help prepare food, serve meals, assist residents in the dining room, wash dishes, and clean surfaces. PLAN: We will be preparing / serving / cleaning for BRUNCH from 10:30am to 12:30pm and have space for a total of 7 volunteers. Please arrive at 10:20am and wear closed-toe shoes and long pants. LOCATION: Faith Mission – Grant Kitchen is located at 245 N. Grant Ave. Enter the kitchen at Dock 1 (in the back of the building), indicated in the attached map. On-site parking in the adjacent lot and street parking is available in the surrounding area. Below are some links / attachments with additional info/details: IMPORTANT REMINDER: Our group will be providing all of the volunteers on this day so a firm RSVP count is essential. Please only sign up if you are certain you’ll be able to attend. If something unavoidable comes up, please try to update your RSVP no later than one week prior to the event. With few exceptions, no shows or cancelations within 1 week of the event will not be eligible for future CMG Gives Back events. I appreciate your understanding as we try to ensure the agencies have the volunteers needed to provide the essential services they provide to the vulnerable population they serve. Our Partner Agency for this event is Lutheran Social Services! A huge THANK YOU to all of YOU for volunteering at this (and any of our previous) CMG Gives Back events! Should be a good/fun/meaningful time together, Dan

The Fellowship of the Star Schema: Transforming OLTP Data for Power BI One does not simply build reports on OLTP data. Join us on an epic journey from the depths of raw, normalized tables to the shining halls of a well-modeled star schema fit for Power BI greatness. We will demystify the differences between OLTP and OLAP, walk through star schema vs snowflake (and why Power BI has a clear favorite), and show you the compression differences between normalized and columnar storage that will make you never look at an OLTP model the same way again. We will cover the different types of dimensions, when to use them, and how to handle Slowly Changing Dimensions without losing your mind. You will leave knowing exactly how to identify a bad model, how to convert OLTP data into a clean star schema, and how to forge relationships that rule them all. Whether you are a data wizard, a curious hobbit, or somewhere in between, your models will never be the same.

**Confidence & Connection: Using Your Authentic Truth to Find Your People** Confidence isn’t just about believing in yourself, it’s about knowing where you belong and who you can grow alongside. In this April Confidence Lab Happy Hour, we’ll explore how living in your authentic truth helps you find your people, build meaningful collaborations, and create spaces where vulnerability is met with respect rather than risk. Together, we’ll reflect on what it looks like to advocate for yourself with clarity and care, and how confidence deepens when it’s rooted in connection rather than comparison. Featured speaker **Lachandra Baker**, founder of **[LBB Edutainment](https://www.lbbedutainment.com/)** and author of *Your Own Biggest Cheerleader*, will share reflections on authenticity, psychological safety, and the power of community over individual achievement. Drawing from personal stories—including the significance of turning 53—Lachandra will invite us into a conversation about showing up fully, being seen, and choosing relationships that support who you truly are. Expect a warm, welcoming atmosphere with space for reflection, shared insight, and intentional connection—plus drinks, light bites, and the kind of conversations that remind you you’re not meant to do this alone. Come as you are. Leave feeling clearer about your voice, your people, and the confidence that grows when both are aligned. **What is Confidence Lab?** Confidence Lab is a monthly community experience for bold, thoughtful leaders building confidence from the inside out. Whether you’re launching a business, leading a team, navigating change, or simply striving to show up more fully—you belong here. Our work demands clarity, courage, and conviction—but the pace of daily life can erode our sense of self. Confidence Lab creates space to reflect, reconnect, and grow with others doing purpose-driven work. It’s designed for entrepreneurs, nonprofit leaders, creatives, corporate professionals, activists, and anyone ready to lead with authenticity and impact. ***Please note:*** *All are welcome! If cost is a concern, please use promo code PUBLIC to access a free ticket—we want you to join us.*

THE DAWES ARBORETUM Arbor Day Festival & SPRING PLANT SALE Saturday, April 25, 2026 10 a.m. - 2 p.m. The Dawes Arboretum 7770 Jacksontown Rd., Newark, Ohio Entry to Dawes will be FREE for this event Help us celebrate all things trees: Tree Ceremony at 10 AM to kick off the event with special guests *Free Tree Giveaway (while supplies last) *Spring Plant Sale, including natives *Stop by the Pollinator Pathway table for free native seed packets Tree Climbing (for children age 8 or older); Paint by Number Activity with Robin Renee; Canvas Painting Activity with Kathy Anderson Art; Pilar Designs Face Painting; Ceramic Painting with Create JOY DIY Studio (For Purchase) Wagon Tours; Natural Weaving Stations; Interactive tables with Arboretum Experts; Live Music; Food Trucks*: Roaming Rooster, Ernie's Donuts, Sunny Sips Free, No RSVP needed, just show up anytime!

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.