Innovación abierta

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**💝 Cincinnati Speed Dating – Personality Matched & Hosted on Zoom** For this online speed dating version, the host and the people in the room matter as much as the agenda. The experience is designed to feel guided, welcoming, and social. We pair you by personality and age so every conversation feels natural. Each round is a brief one-on-one Zoom chat with a Cincinnati local paired by age and personality. A host keeps the pace comfortable. **Register under your age group:** - **Ages 18-32** → [REGISTER HERE](https://tempodating.com/product?productId=430.0&productType=onlineSpeedDating&city=Cincinnati&groupurlname=club-leading-local-singles-speed-dating&ar=18-32&face_v=2.0) - ⚡ **Ages 30-46** → [REGISTER HERE](https://tempodating.com/product?productId=430.0&productType=onlineSpeedDating&city=Cincinnati&groupurlname=club-leading-local-singles-speed-dating&ar=30-46&face_v=2.0) - **Ages 40-58** → [REGISTER HERE](https://tempodating.com/product?productId=430.0&productType=onlineSpeedDating&city=Cincinnati&groupurlname=club-leading-local-singles-speed-dating&ar=40-58&face_v=2.0) **⚠️ Heads up — RSVPing here isn't enough.** Register through your age group link below and complete the quiz. Capacity is limited. --- 👥 **Best for:** - 🔥 Anyone who likes connecting online before meeting face-to-face - Introverts who shine in one-on-one conversations - Singles in Cincinnati who want to meet people from home 📌 **What to know** - 🎯 **Format:** Virtual on Zoom – hosted and well-structured - **Location:** Online from home – no need to go anywhere - **Host:** Professional host keeping the evening smooth and relaxed **How the event unfolds** 1. **Pick your age group** – Register through your link above. 2. **Fill in the matching quiz** – Helps us find your ideal matches for the evening. 3. **Join on Zoom** – Click the link, jump on, and the host handles the rest. 4. **Meet your matches** – Cycle through short chats with compatible Cincinnati singles. --- ✨ Register, take the quiz, and connect with Cincinnati locals tonight. � ✨ Short-form version for faster scanning. Everything important, without the extra padding. 🤝 **Community angle** - The community matters as much as the session itself - The host keeps the pace clear and the room welcoming - The structure is designed to help people settle in quickly It is meant to feel like the start of ongoing relationships, not just a single session on the calendar.

AI is changing how art is made. But when does it stop being your work and start being the machine’s? This month we're going to be doing a panel with with digital image, music, and written word artists, talking about at what point, while using AI in the creation process, does the work become not the artist creation? We encourage audience participation during this event that will be moderated by Chris Slee. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.transformlabs.com/services) Sign up also accessible via [Transform Labs Luma](https://luma.com/55umjqta)

**TBA**

NFT's are here to stay folks! This is a group for like minded people interested in understanding, leveraging, using, creating for, profiting from, trading too i suppose, NFT's.. everything around them, complexity, fear and exploits, best practices and more. **PLUS** This group will talk AI ART tools, techniques, artists, video, audio, prototypes and more in the AI assisted production space- ART specifically, but we can get into any aspect of some of the cooler things happening in AI in general.

**TBA**

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!