Salesforce Marketing Cloud

Free monthly Lunch + Learn for Columbus business owners. Practical local marketing strategies and real connections. Space is limited so RSVP Marketing Monday Lunch + Learn is a free monthly event for local business owners in Columbus who want practical marketing strategies and real connections with other business owners in their market. Each month covers one actionable local marketing topic. You will leave with one thing you can put to work the same week. This is not a pitch fest. It is a focused conversation with people who are serious about building their local visibility and growing their business. Register here: [https://www.eventbrite.com/e/marketing-monday-lunch-learn-tickets-1988509765237](https://www.eventbrite.com/e/marketing-monday-lunch-learn-tickets-1988509765237)

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

Customer identity resolution becomes increasingly complex as organizations scale across multiple systems, regions, and data formats. Traditional rule-based approaches often fail to keep up with data variability, require constant manual tuning, and struggle with real-time processing needs. This session presents a practical approach to building a scalable identity resolution pipeline using AWS services and modern AI techniques. The architecture combines data ingestion through Amazon S3 and AWS Glue, transformation pipelines using Spark on EMR, and machine learning models deployed via SageMaker for entity matching and standardization. Graph-based relationship modeling is implemented using Amazon Neptune to improve resolution accuracy by incorporating household and shared attribute context. We will walk through how machine learning models can be used for name and address normalization, how intelligent blocking strategies improve matching efficiency, and how feedback loops can be introduced to continuously improve accuracy. The session also highlights how serverless components such as AWS Lambda can be used for orchestration and real-time processing. **SPEAKER BIO** Mosaic Syed is a Senior Data Engineering and Cloud Solutions Architect with over 20 years of experience designing and delivering scalable, secure, and high-performance data solutions across global enterprise environments. https://www.linkedin.com/in/mosaic-basha-syed-92300856 **CALL FOR SPEAKERS** Learn more: [https://www.awscolumbus.com/get-involved/](https://www.awscolumbus.com/get-involved/) **THANK YOU** *VEEAM* for hosting our meetup! To learn more about *Veeam*, please visit their website: [https://www.veeam.com/](https://www.veeam.com/) **DIRECTIONS** 8800 Lyra Dr #450 · Columbus, OH go to 4th floor. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

**Building a great product is one thing—building momentum behind it is another.** Join **Senior Product Manager Adam Solaiman** and **User Experience Manager Tyson Smith** for a behind-the-scenes look at what it takes to turn complex ideas into scalable products inside large organizations. In this session, they’ll share how teams move from ambiguity to execution—navigating organizational complexity, aligning stakeholders, and continuously evolving products after launch. You’ll walk away with insights on how to: * Build and sustain momentum across teams * Adapt to changing priorities without losing direction * Scale products thoughtfully in complex environments Whether you're driving a new initiative or growing an existing product, this conversation will give you practical strategies to keep things moving forward. Come connect, learn, and swap stories with fellow product professionals. \-\-\- Food and drinks will be provided by Switchbox, our generous host. Free parking will be available at the front and back sides of the Switchbox Office.

We will show how to build custom agents with Microsoft Agent Framework. Attendees will learn how to build and custom host agents when Microsoft Foundry is not a viable option.

**Join Katie McCartney, SRES®, for a clear and easy‑to‑understand update on what the 2026 Central Ohio housing market means for seniors and their families.** Whether you’re planning ahead, helping a parent make decisions, or simply trying to understand today’s market, this session offers reliable insights without pressure or overwhelm. During this free class, Katie will break down the trends shaping housing for older adults in Central Ohio, explain what families should realistically expect in 2026, and answer your questions during an open Q&A. This is a supportive, information‑focused workshop designed to give you confidence and clarity — no sales pitch, just helpful guidance. *** **Ideal for:** * Seniors considering future housing options * Adult children supporting aging parents * Anyone seeking a calm, trustworthy source of market information *** **What You’ll Learn:** * A senior‑friendly look at the 2026 Central Ohio housing market * Personalized answers during an open Q&A You’ll leave with a better understanding of your options and your next steps. *** **Hosted by:** **Katie McCartney, Broker & Senior Real Estate Specialist® (SRES) with** Pillar Realty, LLC Compassionate guidance for seniors navigating housing transitions in Central Ohio. *** **Location:** Columbus Metropolitan Library: Dublin Branch 75 N High St, Dublin, OH 43017 ([https://maps.app.goo.gl/GL2vbJgUHqTncbHZ9](https://maps.app.goo.gl/GL2vbJgUHqTncbHZ9)) Meeting Room 1 **Doors Open:** 1 PM **Seats:** Limited Seating (first come, first served) **Cost:** Complimentary

Columbus Code & Coffee is an inclusive, informal co-working session. People of all skill levels attend, and we love it that way. Many people (optionally) bring projects to work on, and many other people (optionally) socialize the entire time. It's entirely up to you! **What to Expect at the Intro Circle** \~\~\~\~\~\~\~\~\~\~\~\~\~ Near the beginning of the event (1:30 pm), we do a standup: * Organizer announcements, updates, and logistics Round 1 - (7 secs max): * Your name * What you're working on * What you can help others with Round 2: * Community events you wanna plug. If none, that's cool too. Round 3: * Job opportunities you're hiring for OR announce that you are looking for one. If none, that's cool. After the introduction circle, everything is self-organized! Feel free to work alone, pair up, attend one of our workshops/presentations, or mingle!