Estrategia de marketing para pequeñas empresas

**A Transformative Half-Day Event** Welcome to Confidence Lab, the ultimate experience designed to help you step into your most confident self. This half-day event is packed with actionable strategies, inspiring sessions, and opportunities to connect with like-minded individuals who are ready to invest in their personal and professional growth. Whether you’re looking to advance in your career, deepen your self-belief, or simply embrace new challenges, Confidence Lab is your starting point. **What You’ll Experience** **Your Confidence Lab ticket includes:** * **Engaging Speaker Sessions**: Learn from experts about harnessing confidence in your career, relationships, and everyday life. * **Interactive Experiences:** Participate in dynamic activities designed to help you step into your most confident self. * **In-Depth Audience Q&A:** Get direct insights from speakers as they answer your most pressing questions about building confidence and stepping into leadership. * **Networking Opportunities**: Connect with a supportive community of professionals and confidence enthusiasts. **2026 Speaker Sessions:** * **Seeing Clearly** Understand how you show up - and what’s been getting in the way. * **Confidence in Relationship** Communicate, navigate conflict, and build trust more effectively. * **Sustainable Agency** Learn how to lead without burning out. Your energy is part of the strategy. * **Confidence in Service** Align how you show up with the impact you actually want to have. **This Is For You If…** * You’re ready to take up more space in your work or life * You want to communicate with clarity and confidence * You’re stepping into (or preparing for) leadership * You’re done second-guessing yourself **Our Speakers** **Lachandra Baker** Founder of LBB Edutainment and the kind of person who makes you realize you’ve been confusing confidence with performance your whole life. Lachandra blends psychology, research, and radical humanity to help individuals and teams stop code-switching their way through the day and start showing up as someone they actually recognize. Expect to be challenged, affirmed, and genuinely seen - sometimes all in the same breath. **Annette Santiago Reyes** Annette has a rare talent: she makes the way you communicate feel like a discovery, not a critique. A connection catalyst and culture strategist, she helps people understand why they show up the way they do, and how to bridge the gap between intention and impact. Whether you're navigating change, life’s challenges, or simply trying to better understand yourself and others. Annette gives you the language and the lens to get there. **Elizabeth Wangugi** Creator of The Nap Concert and the RESTOR™ framework, Elizabeth is here to tell you that rest is not a reward - it’s a strategy. Rooted in neuroscience and restorative practice, her work helps high-achievers stop running on fumes and start leading from a place of actual capacity. If your calendar is full and your tank is empty, Elizabeth might be the most important person you hear from at Confidence Lab. **Stephanie Andrews** Founder of Social Black Butterfly Training & Consulting, Stephanie knows what it takes to lead through complexity because she’s done it across social services, healthcare, and operations. She specializes in succession strategy and leadership development, equipping leaders to build trust, navigate the hard moments, and leave something worth inheriting. Stephanie doesn’t just develop leaders. She develops the kind of leaders people actually want to follow. **Lillian Morales-Laster** SVP Human Resources Director at United Midwest Savings Bank and Executive Director of the Empowering Latinas Leadership Academy (ELLA). Lillian has spent her career combining her passion for equity and inclusion with her experience in human resources to lead teams and organizations in the development of supportive work environments. She leads with a vision of ensuring Latinas' voices are included in crucial decision-making processes, because for Lillian, ELLA is more than just a program. It's a vibrant community of hermanas supporting and uplifting each other as they navigate their paths to leadership. A Columbus Business First Community Champion and Distinguished Hispanic Ohioan, her commitment to empowering others shows up everywhere she goes. **Rachyl Kershaw** Founder of Greater Columbus Consulting and the architect behind the Confidence Lab Annual Summit, Rachyl has a gift for cutting through the noise, helping high-achievers stop performing success and start living it. She asks the questions most people are afraid to, creates space for honest reckoning, and somehow makes the hard work feel energizing. If you’ve ever wondered why doing everything right still feels like something’s missing, you’re in exactly the right room. **Why Confidence Lab?** Confidence is the foundation for success in every area of life. Whether you’re navigating a career change, launching a business, or striving for personal growth, building your confidence is the key to unlocking your higher purpose. This is your chance to invest in yourself and start living boldly. **Join Us on May 4** Confidence Lab is more than just an event - it’s a movement. Step into your power, embrace your potential, and make this the year you thrive. Secure your spot today and take the first step toward a more confident YOU. Cost should never be a barrier to growth. If you'd like to request a complimentary community ticket, reach out to us at [hello@confidencelab.org](hello@confidencelab.org), no explanation needed. Read more and see additional ticketing options at [https://confidencelab.org/](https://confidencelab.org/)

**✅ Bachata Mondays with Todd Smith!** **👉 Beginner Bachata Class** **$15 In Advance / $20 At the Door** 7:00 pm – 7:15 pm … Registration 7:15 pm – 8:15 pm … Beginner Class **👉 Intermediate Bachata Class** **= $15 In Advance / $20 At the Door** 8:15 pm – 8:30 pm Registration 8:30 pm – 9:30 pm Intermediate Class **👉 If You Take Both Bachata Classes** **= $25 In Advance / $35 At the Door** **👉 Buy Advance Tickets Now at:** https://columbussalsadancing.com/bachata-mondays-dance-class-tickets/

This is an in-person meeting. At this meeting you will get answers to depression and anxiety. Find out the source of them and how to get rid of them. Did you know that unwanted emotions like anxiety, depression, unhappiness, loneliness, hopelessness, anger, fear, or feelings of irritation don’t just fall on you for no reason. They are not random occurrences that simply happen to people's minds. They are definitely not due to a chemical imbalance in your brain from some nebulous chemical reaction "by chance". Your negative emotions are the symptoms of the painful experiences that you have which are not healed, and which are still affecting you. The effects of these painful experiences are exacerbated by the pressures or difficulties of the other problems in your life. Come to our Meetup, where we can introduce you to some of the knowledge, tools and techniques of the breakthroughs in the field of the mind that we can apply to this ever important area of life. Be sure to click on the red "Attend" button below to come to this local event. We look forward to seeing you there. This group is created by the Hubbard Dianetics Foundation of Central Ohio and Church of Scientology of Central Ohio.

**✅ Bachata Mondays with Todd Smith!** **👉 Beginner Bachata Class** **$15 In Advance / $20 At the Door** 7:00 pm – 7:15 pm … Registration 7:15 pm – 8:15 pm … Beginner Class **👉 Intermediate Bachata Class** **= $15 In Advance / $20 At the Door** 8:15 pm – 8:30 pm Registration 8:30 pm – 9:30 pm Intermediate Class **👉 If You Take Both Bachata Classes** **= $25 In Advance / $35 At the Door** **👉 Buy Advance Tickets Now at:** https://columbussalsadancing.com/bachata-mondays-dance-class-tickets/

Start your week the right way with Manic Mondays. Giving you an enjoyable Bachata lesson with a push of cool moves. The second hour has Beginner/Intermediate Salsa on 1. You must understand basic Salsa skills to participate. 730pm-830pm Bachata Cool Moves 830pm-930pm Salsa On 1 (Beginner/Intermediate) $15 for One Class $20 for Both Free Parking & Plenty of Dance Space.

Come out and test our games. Our CSE 5912: Game Design and Development class is showing off their latest games. Come and play test and mingle. Where: Game Arena, Date: Monday, May 4, 2026 Time: 6:00-8:00pm Here are two of their video trailers: [https://youtu.be/t_kZYI5zMQc](https://youtu.be/t_kZYI5zMQc) [https://youtu.be/iO_27fD1lj0](https://youtu.be/iO_27fD1lj0)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

WQC has weekly Thursday night social nights at the Westerville Java Central. Come and grab a coffee and connect with the community: low stakes, chill environment, and tasty drinks. No registration is required; come as you are.

**We are expanding our creative programming opportunities with Queer Quills, a writing and sharing space. Queer Quills features some prompts, supplies and friendly faces to help get some inspiration or feedback for your writing. Hope to see you there!**

You have heard about AI. You know it can benefit your business. \- Can it save you time? \- Respond to customers faster? \- Allow you to take extra profits? Each meetup will break down 1-2 real example scenarios of how AI implementation can relieve stress or even push you further towards your goals. Free. No hype. Just discussing how AI can be implemented in your small business. Rise Commercial District 1509 Blatt Blvd Gahanna, Ohio 43230 Conference Room: Once inside building, conference room is down the left hallway

(Note: RSVPing here on meetup does NOT reserve your seat. To do that, you’ll need to register at our website, [HERE](https://www.coreerocks.com/Events.aspx?ID=2026-Central-Ohio-Real-Estate-Investing-Expo-14-5-5-2026).) We’re serious about helping you succeed in real estate. That means not just teaching you—but putting you in the room with the people who help you get deals done. Every deal depends on people. The agent or wholesaler. The lender. The contractor. The title company. The insurance agent. The problem is that most investors meet those people slowly. This event fixes that. One room full of: • Lenders • Contractors • Title companies • Insurance providers • Property managers • And active local investors A place where you can: • Build your team • Find funding • Solve real problems • Make connections that lead to deals If you’re serious about real estate, this is a smart room to be in. Members and non-members at any level of knowledge and experience are welcome. This event is free. Remember, to actually reserve your seat, you have to go [HERE](https://www.coreerocks.com/Events.aspx?ID=2026-Central-Ohio-Real-Estate-Investing-Expo-14-5-5-2026) and register on our website!

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

**Building a great product is one thing—building momentum behind it is another.** Join **Senior Product Manager Adam Solaiman** and **User Experience Manager Tyson Smith** for a behind-the-scenes look at what it takes to turn complex ideas into scalable products inside large organizations. In this session, they’ll share how teams move from ambiguity to execution—navigating organizational complexity, aligning stakeholders, and continuously evolving products after launch. You’ll walk away with insights on how to: * Build and sustain momentum across teams * Adapt to changing priorities without losing direction * Scale products thoughtfully in complex environments Whether you're driving a new initiative or growing an existing product, this conversation will give you practical strategies to keep things moving forward. Come connect, learn, and swap stories with fellow product professionals. \-\-\- Food and drinks will be provided by Switchbox, our generous host. Free parking will be available at the front and back sides of the Switchbox Office.

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

Salsamante Dance Academy will be at Swerve Every Tuesday Night to share the Rhythm & Energy of Bachata & Salsa. These are Beginner Level lessons to get you comfortable and understand the two dances. Spread the Good News to all. Swerve Dance & Fitness Complex 640 Lakeview Plaza Blvd A, Worthington, OH 43085 Bachata 7pm-8pm Salsa 8pm-9pm $15 - One Lesson $20 - Both Lessons

**PLEASE BUY TICKETS THROUGH EVENTBRITE. RSVP THROUGH MEETUP IS NOT A TICKET PURCHASE CONFIRMATION.** Strive welcomes you to 'General Business Networking', Columbus' hottest networking event! We are set in the perfect central location in Downtown for all to join. Are you interested in business? Want to elevate your career? Meet Consultants, Analysts of all types, Bankers, Software Engineers, Entrepreneurs, and more who are active in the space or are eager to get started. **\*\*This will be a multi-vertical event\*\*** **There will be professionals with backgrounds in the arts, finance, tech, real estate, healthcare, and more. Come with an open mind, and leave with connections that wouldn't be possible otherwise!** Pack some business cards and come with an open mind! Meet your future business partners, employers, coworkers, investors, and friends. You don't want to miss this opportunity to expand your network and create a brighter future. We will have a space for our event to check-in. The event will go from 6:00 PM - 8:00 PM (feel free to come at any point in this timeframe). Name tags will be provided. Business casual dress code. Job fair attire. **Remember, it's not who you know, it's who you meet tomorrow!** We look forward to meeting you at the event! Sincerely, Strive Networking Team *Refund requests are permitted up to 24 hours after purchase, so long as we are not within 48 hours before the event start time. Refunds will be made in full and repaid to your method of payment. Note that we are unable to reimburse PayPal fees.* *Disclaimer: By attending Strive Networking events you agree to photos/videos taken during the event being used to promote future events.*