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Data & Analytics Wednesday - The Data-Driven Brand
**The Data-Driven Brand: Using Analytics to Shape Perception**
Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory.
For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy.
She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps).
Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way.
**About Our Speaker**
Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)
Connected Westerville Night of Networking!
**Connected Westerville Night of Networking** *April Edition: The Introduction Economy*
You've been to the networking events. You've done the small talk. Collected the cards. Forgotten the names. And walked out feeling like you just wasted two hours of your life.
The problem isn't you. It's the format.
Most networking events put you in a room and tell you to figure it out. So everyone defaults to elevator pitches and business talk, and nothing real gets built.
Here's the truth about networking that most people miss: Your network isn't just who you know. It's who thinks of you when they're talking to someone else.
*That's* The Introduction Economy. And it only works when relationships are real.
There's a reason people who come once keep coming back. It starts with seven minutes that feel nothing like networking.
Then we open it up. Free networking. More conversations. More momentum.
This is a room full of corporate professionals, entrepreneurs, business owners, creatives, and career builders in the Westerville and Columbus area. The mix is the magic.
You might never do business with everyone you meet tonight. But someone in this room will think of *you.* **By name**. So, the next time someone needs exactly what you do, you get the recommendation.
**April 14th. RSVP now.**
**When:** Tuesday\, April 14th \| 6:15 PM \-\- 8:00 PM **Where:** Vineyard Community Center \| 6000 Cooper Rd\, Westerville\, OH 43081
CBusData: The Fellowship of the Star Schema: Transforming OLTP Data for Power BI
The Fellowship of the Star Schema: Transforming OLTP Data for Power BI
One does not simply build reports on OLTP data. Join us on an epic journey from the depths of raw, normalized tables to the shining halls of a well-modeled star schema fit for Power BI greatness. We will demystify the differences between OLTP and OLAP, walk through star schema vs snowflake (and why Power BI has a clear favorite), and show you the compression differences between normalized and columnar storage that will make you never look at an OLTP model the same way again.
We will cover the different types of dimensions, when to use them, and how to handle Slowly Changing Dimensions without losing your mind. You will leave knowing exactly how to identify a bad model, how to convert OLTP data into a clean star schema, and how to forge relationships that rule them all.
Whether you are a data wizard, a curious hobbit, or somewhere in between, your models will never be the same.
How to Structure Real Estate Deals Using Seller Finance and Notes
Learn how seller finance and notes can create cash flow and new deal opportunities with 40-year investor Eddie Speed
**FREE TICKET** 🎟️ https://www.eventbrite.com/e/how-to-structure-real-estate-deals-using-seller-finance-and-notes-tickets-1984826171509?aff=cicmeetupapp
Most real estate investors only know one way to make money:
Buy the property. Fix the property. Rent it or sell it.
But there’s another side of real estate that can create cash flow, flexibility, and opportunity without only focusing on owning more property.
At this month’s Columbus Investors Club, Tiffany and Josh High are sitting down with Eddie Speed - a real estate veteran with 40 years of experience who has closed more than 50,000 note deals. He has spent decades helping investors understand how to structure deals through seller finance and notes, and how to think more like the bank instead of just the buyer.
This will be a practical conversation around a part of real estate most people have heard about, but very few truly understand.
If you’ve ever wanted to know how to create more opportunities in deals, generate cash flow in a different way, or understand how seller finance actually works in the real world, this is a night you want to be in the room for.
You’ll walk away thinking about deals differently, seeing new possibilities, and understanding how creative structuring can open doors that traditional investing alone can’t.
**What You’ll Learn**
* How seller finance works in real estate deals
* How notes fit into real estate and create opportunity
* How to structure deals more creatively
* How investors generate cash flow by focusing on the payment
* How to think like the bank instead of only focusing on owning the property
* How this strategy can create flexibility in today’s market
**Open Q&A - Ask Eddie Anything About**
* Seller finance and how to use it in real deals
* How notes work in a practical, beginner-friendly way
* Creating cash flow without only relying on rentals
* Structuring deals that others might miss
* How experienced investors think differently about financing
* Common mistakes investors make when they only focus on the property
**Why You Should Be in the Room**
Because the investors who win in the long run know how to do more than just buy houses.
They know how to structure.They know how to create terms.They know how to see opportunities other people miss.
This is the kind of conversation that can expand the way you think about real estate entirely.
Come ready to learn, ask questions, take notes, and connect with people who are serious about growing in this business.
**Reserve your free seat now - and be part of the conversation.**
Grab your spot here ➡️ https://www.eventbrite.com/e/how-to-structure-real-estate-deals-using-seller-finance-and-notes-tickets-1984826171509?aff=cicmeetupapp
IxDA Chat ‘n Pancakes
Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty.
Join the local UX and Digital Design community for a casual monthly breakfast.
Look for us upstairs!
Understanding the Columbus Housing Market: Let’s Talk Downsizing for Seniors
**Understanding the Columbus Housing Market**
An easy‑to‑understand snapshot of the Columbus housing market, highlighting current conditions and key factors influencing buyers, sellers, and homeowners.
This is a relaxed, no‑pressure event where you can ask questions and get practical advice.
Hosted by:
Katie McCartney, Broker & Senior Real Estate Specialist® (SRES)






