Sendas

While some are still meeting online, this is an in person event. Please note that we have attendees of all levels of speaking, including some native speakers. All are welcome! Also, as we meet at the same time and place each week, many don’t RSVP on the app, so we will likely have more attendees than noted here. Note: if you are asked to pay and upgrade the Meetup app, this is not necessary. You can ignore this and still attend our meetings.

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

Start your week the right way with Manic Mondays. Giving you an enjoyable Bachata lesson with a push of cool moves. The second hour has Beginner/Intermediate Salsa on 1. You must understand basic Salsa skills to participate. 730pm-830pm Bachata Cool Moves 830pm-930pm Salsa On 1 (Beginner/Intermediate) $15 for One Class $20 for Both Free Parking & Plenty of Dance Space.

Salsamante Dance Academy will be at Swerve Every Tuesday Night to share the Rhythm & Energy of Bachata & Salsa. These are Beginner Level lessons to get you comfortable and understand the two dances. Spread the Good News to all. Swerve Dance & Fitness Complex 640 Lakeview Plaza Blvd A, Worthington, OH 43085 Bachata 7pm-8pm Salsa 8pm-9pm $15 - One Lesson $20 - Both Lessons