Online Video Marketing

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

Join us on for a Discount Tuesday event to see the fun romantic-comedy YOU, ME & TUSCANY! The film stars Halle Bailey and Regé-Jean Page and follows a woman who crashes at an empty Italian villa, posing as the owner's fiancée. Here’s a description, trailer and plan for this event: DESCRIPTION: A free-spirited, young cook makes a brash decision to become a squatter in an abandoned Tuscan villa owned by a man she barely knows, leading to a whole new world of adventure, lies, and love when she meets the homeowner's cousin. The charming, Destination Italy, feel-good rom-com stars Halle Bailey and Regé-Jean Page. TRAILER: https://www.youtube.com/watch?v=uYTMroh8pjI PLAN: Please purchase your ticket for the 6:50pm showing and meet in the bar area between 6:15 and 6:30pm! Tickets just $6 when you purchase via the Marcus App and join Marcus Rewards (FREE)! It’ll also get you a Free popcorn on the day of the show! Advance ticket purchase as soon as possible is advised! Once you have yours, please list your seat number in the Comments section of this event. Look forward to seeing you there, Dan