WordPress Sydney

👥 This is an In-Person/In-Real-Life (IRL) event!

Managing clients doesn’t have to be chaos. In this talk, I’ll share practical ways to take control of your client projects — from clear proposals and bulletproof scopes to systems that keep everything on track.

You’ll learn:
✅ How to pre-qualify leads and avoid time-wasting prospects
✅ What to include in a winning proposal (and what to leave out)
✅ How to set boundaries and avoid scope creep
✅ The tools and templates to stay organised and look like a pro

📑 BONUS: Get my Client Control Starter Kit – proposal, scope and intake templates to streamline your freelance workflow.

🎯 Target Audience:
Freelance WordPress designers and developers, consultants, and solo operators

👥 This is an In-Person/In-Real-Life (IRL) event!

Growth is incredible — until your site crashes.

In this talk, I’ll show you how to scale your WordPress site to handle more traffic, content, and complexity without sacrificing performance.

We’ll also walk through a real-world example of scaling WooCommerce for a high-traffic event.

You’ll learn:
✅ How to identify performance bottlenecks before they become a problem
✅ Hosting strategies and server tweaks to improve scalability
✅ Caching, database, and media optimisation tips
✅ A behind-the-scenes walkthrough of a high-traffic WooCommerce setup

📑 BONUS: Download my WordPress Scaling Blueprint – a checklist and toolkit to prepare any WordPress site for growth.

🎯 Target Audience:
Developers, business owners, ecommerce site operators, advanced freelancers

👥 This is an In-Person/In-Real-Life (IRL) event!

Feeling lost with GA4? You’re not alone.

In this talk, I’ll break down the essentials of Google Analytics 4 and Tag Manager so you can track conversions, user behaviour, and content performance without a headache.

You’ll learn:
✅ What GA4 actually tracks (and what it doesn’t)
✅ How to install GA4 and set up conversion goals in WordPress
✅ Why Tag Manager is useful — and how to avoid breaking stuff
✅ Tools and plugins that make GA4 setup easier

📑 BONUS: Download my GA4 Quick-Start Guide for WordPress – includes setup steps, event ideas, and a Tag Manager cheat sheet.

🎯 Target Audience:
WordPress business owners, marketers, content creators, devs who dabble in analytics

👥 This is an In-Person/In-Real-Life (IRL) event!

Manual deployments are a pain — and prone to error.

In this talk, I’ll show you how to use GitHub Actions to automate WordPress deployments for smoother, safer launches. You’ll leave with a working understanding of how CI/CD fits into your workflow, even for WordPress.

You’ll learn:
✅ How GitHub Actions works with WordPress projects
✅ The basics of setting up deployment pipelines (FTP, SFTP, SSH)
✅ How to automate tasks like pushing changes or running tests
✅ Real-world workflows you can adapt to your projects

📑 BONUS: Download my GitHub Actions Starter Pack for WordPress – sample YAML workflows and a deployment checklist.

🎯 Target Audience:
WordPress developers, technical freelancers, anyone interested in modern web development workflows