Track What Matters: GA4 + Tag Manager for WordPress in Plain English

👥 This is an In-Person/In-Real-Life (IRL) event!

Feeling lost with GA4? You’re not alone.

In this talk, I’ll break down the essentials of Google Analytics 4 and Tag Manager so you can track conversions, user behaviour, and content performance without a headache.

You’ll learn:
✅ What GA4 actually tracks (and what it doesn’t)
✅ How to install GA4 and set up conversion goals in WordPress
✅ Why Tag Manager is useful — and how to avoid breaking stuff
✅ Tools and plugins that make GA4 setup easier

📑 BONUS: Download my GA4 Quick-Start Guide for WordPress – includes setup steps, event ideas, and a Tag Manager cheat sheet.

🎯 Target Audience:
WordPress business owners, marketers, content creators, devs who dabble in analytics

👉 Host: Wil Brown – ZeroPoint Development
🛠 Skill Level: Beginner to Moderate

🔹 RSVP Now and save your seat! This is an in-person event with plenty of time for Q&A and networking. Don’t miss it!

Agenda (ish)

• 6:00 PM: Arrive and Network (no pizza soz)
• 6:30 PM: Main talk
• 7:30 PM: Close (or stay and network for a bit)