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Stop Chasing Tools: Using Power BI, Fabric, and Medallion Architecture to Solve the Right Problems

That is what this session is about.
On Tuesday, April 21 from 5:30–7:00 PM CDT, join us at the FedEx Institute of Technology, Room 225, 365 Innovation Dr., Memphis, TN, for a session that goes deeper than dashboards and buzzwords.
Beyond the Tools: Solving Real Business Problems with Power BI, Fabric, and Medallion Architecture
Featuring Richard Adams, VP of Analytics at Hollywood Feed.
This will not be a surface-level talk about technology for technology’s sake.
We’ll get into:

  • how to identify the real problem before touching the tools
  • how Kimball models provide the business context that too many teams skip
  • why analysis itself should tell you whether you actually have enough data
  • how Power BI, Microsoft Fabric, and medallion architecture fit into a broader problem-solving process

Too many teams start with the stack.
The best teams start with the question.
If you care about building reporting and analytics that actually mean something, this is the conversation.
Memphis keeps growing as a serious hub for data, analytics, and innovation.
Come be in the room.

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