#48 SEOnerdSwitzerland x OnJoin us for a special SEOnerdSwitzerland at On Headquarters in Zurich with Marilena Pixner and Rana Quba Chamsi .
💬 Talks in English, Q&A & Networking: German, English, French
📅 April 21st
📍 Zurich: On Labs Zürich, Förrlibuckstrasse 190
💬 **Insights from On's journey on optimizing for AI search**
**🎤 Speaker - Marilena Pixner**
This session shares insights from On's journey on optimizing for AI search, providing a practical framework to boost visibility and earn recommendations. You’ll receive actionable insights on how to:
* **Build** a technical foundation for comprehension
* **Create** authoritative content to foster credibility
* **Drive** digital PR to establish consensus
🔗 [Connect with Marilena on Linkedin](https://www.linkedin.com/in/marilena-pixner-111bab199/).
**💬 Technical SEO Audits & Monitoring in the Age of AI**
**🎤 Speaker - Rana Quba Chamsi, PhD**
AI is becoming part of the SEO toolkit, but when it comes to Technical SEO, most people are asking the wrong question.
The problem isn’t what AI can do, it’s what AI thinks it can do.
Large language models often give confident but incorrect answers about how websites are structured, rendered, or parsed. Ask them how they extract content from a page, and you’ll get a plausible explanation, not necessarily a correct one. They may claim to interpret JavaScript, structured data, or DOM elements reliably, while in reality their access is limited, inconsistent, or dependent on simplified retrieval methods.
This creates a dangerous gap between perceived and actual capabilities, especially for audits and monitoring.
In this talk, we’ll break down:
* where AI genuinely adds value in Technical SEO workflows
* where it fails (and why) from hallucinations to outdated assumptions
* how to validate AI outputs using real-world tooling and data sources
* and how to design a hybrid approach combining AI, MCPs, and browser automation tools like Playwright
The future of Technical SEO isn’t AI vs humans, it’s knowing exactly when not to trust AI.
🔗 [Connect with Rana Quba Chamsi on Linkedin](https://www.linkedin.com/in/ranachamsi/)
**Details**
17:45 - 18:00 Doors open
18:00 - 19:30 Welcome & talks
19:30 - 20:30 Socializing & Apero 😋
20:30 Goodbye & Good Night
💛 SEOnerdSwitzerland is a non-profit association since 2019. We organize online and offline events to connect the Swiss SEO community and democratize SEO knowledge. The organisation team are unpaid volunteers. Sponsoring and donation help us cover IT, logistics and apero.
**Here is how you can support us:**
Sponsoring: [Become a sponsor of SEOnerdSwitzerland](https://workinseo.com/seonerdswitzerland/support-us) starting from CHF 500.-
Social Media: Isaline and Corina share updates about SEOnerdSwitzerland on their profiles. Like, share, follow, and tell your SEO friends about us — every bit helps!
* Isaline Muelhauser: [Web](https://pilea.ch/en/home/), [LinkedIn](https://www.linkedin.com/in/isaline-muelhauser/)
* Corina Burri: [Web](https://corinaburri.com/de/seo-beratung-schweiz/), [LinkedIn](https://www.linkedin.com/in/corina-burri/), [Bluesky](https://bsky.app/profile/corinaburri.bsky.social)