Design d'impression

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**TBA**

This is the 50th Anniversary of the Judgment of Paris. Significantly, in 1976, California wines unexpectedly outperformed French wines in a blind tasting with nine French judges, challenging the perception that only French wines were of the highest quality. This event helped elevate the status of California wines on the global stage and is considered a pivotal moment in wine history. House Wine, in Worthington, modestly, recreates that moment in history with a tasting both American and French wines in a fun, casual atmosphere. Come at 6:45, pay your fee at the register and join your friends for this "Judgey" tasting. https://www.wineenthusiast.com/culture/wine/the-judgment-of-paris-turns-40/ Arrive when you can and we'll have a table for gathering. Feel free to bring your own food as it is welcomed at this local gem or order from the newly opened Worthington Inn, or local favorites such as Dewey's, Everest, Jet, Worthington Tavern and The Whitney. Each person pays their tasting fee, typically $15, and gets their wine glass, then approximately five pours of the wines being served. **Parking is tough**. Try the second lot behind House Wine accessed by the land by the back parking lot or the municipal lot one block north of House Wine. **Waiver and Liability and Attendance Policy.** Participation by you and your guests means you agree to the Waiver of Liability and Attendance Policies on our Group Page. People who have two more or Attendance policy violations are subject to removal from the group.

**TBA**

Private Group. Closed to the Public Knowing ourselves and understanding our abilities is the first step toward wielding our gifts with control and accuracy. In subsequent classes we will verify and hone our talents with activities and discussion. These are hands-on workshops and participation is expected. The goal of our series will be to develop expertise in areas of particular interest such as mediumship, channeling, divination, healing and, etc.. Our ultimate directions will be determined by class members as we evolve. I look forward to sharing and discovering with you. - Cynthia

We meet to learn and practice American Sign Language and to grow our familiarity with Deaf culture. Facilitated by hearing folks (with a connection to a professional interpreter) using Deaf-created content. People of all ASL skill levels are welcome! As we learn, we hope to connect more with the Deaf community in Central Ohio. Join us as you're able! Come regularly or just once - whatever you're looking for! Each meetup will explore different topics related to ASL/Deaf culture, and will feature time to practice conversation with one another. Just bring yourself and a willingness to learn!

Join Bold Spirit Travel for an all-women’s journey through the [heart of Provence. ](https://www.boldspirittravel.com/journeys-1/south-of-france-provence-2026) From charming villages and bustling markets, to lavender fields and coastal cliffs, this adventure blends history, art, food, and stunning landscapes. Your base is a boutique hotel in Aix-en-Provence, the perfect hub for exploring southern France. *\*We can only take 10 women on this trip.* **Highlights** * **Aix-en-Provence** – stroll cobbled streets, browse colorful markets, and enjoy lively cafés. * **Marseilles** – tour its historic basilica and meet traditional soap makers. * **Arles & Wine Tasting** – explore Roman ruins and sip wines at Mas Valériole estate. * **Lavender Fields** – capture the beauty of Abbaye Notre-Dame de Sénanque. * **Cassis & the Calanques** – enjoy seaside scenery and an optional boat ride. * **St. Rémy** – wander the vibrant market and visit Van Gogh’s former monastery. * **Les Baux-de-Provence** – experience the dazzling immersive light show. * **Cabrières-d’Avignon** – discover lavender’s artistry at the Lavender Museum. **What's Included:** * 6 nights in a boutique hotel (shared occupancy; private upgrades available). * Expert Bold Spirit tour leader plus bilingual local guides. * Meals as listed in the itinerary. * Private ground transportation. * Pre-trip support: Zoom call, WhatsApp group, and packing guidance. **Why Travel With Us?** This Provence adventure is designed for women who love travel, culture, and connection. You’ll share meals, explore iconic sites, and enjoy the slower pleasures of the French countryside—with expert guidance and community every step of the way. **Pricing:** * **Trip Cost:** USD 5,885 * **Deposit:** USD 700 non-refundable (secures hotels and guides) Get in touch with us to set up a call and learn [more](https://www.boldspirittravel.com/journeys-1/south-of-france-provence-2026). Contact:[ https://www.boldspirittravel.com/contact](https://www.boldspirittravel.com/contact)