Search Engine Marketing (SEM)

**After a long winter hibernation, we're baaack!** Let's start off the kayaking season on the Rio Nabão while the water levels are still high from the rainy season. We will paddle 7 kms down the lush, isolated river landscapes from the beach in Sobreirinho all the way to the templar city of Tomar, passing through a few "mini rapids" and one portage near an abandoned paper factory. Whether you're an experienced kayaker or a sporty beginner looking to try something new, this event is perfect for outdoor enthusiasts. **Duration**: approx. 5 hours in total * 3 hours on the water (incl. breaks) * 2 hours for a picnic lunch and swim at the river beach **Price**: €20 per person. This includes: * Kayak rental, including life jacket and paddle * Certified monitors to ensure the safety of all participants To reserve your spot and facilitate organization with the kayak company, please send your **payment** via Revolut (@maaadison) or MBWay (+491624520214) **by the end of the day Tuesday, April 7th**. First come, first served! **What to bring:** * Swimsuit, neoprene, and/or clothes that can get wet * Shoes/sandals that can get wet * Sunscreen and hat * Change of clothes, second pair of shoes, and a towel * Waterproof case for your phone to take pictures along the way * Picnic lunch and blanket **Level:** Suitable for sporty beginners and children (12+). Well-behaved dogs welcome. Basic instructions will be given by the guides before we begin. The kayak rental company covers personal accident and civil liability insurance at no extra cost. Safety is taken very seriously and there will be certified monitors guiding us along the descent. **How to get there**: 🚙 : Arrive by **09:30** by car(pool) to the [river beach in Sobreirinho](https://maps.app.goo.gl/bnyce8K8AmWaySSP6) After you have pre-paid, you will be invited to the WhatsApp community to organize carpooling as well as share pictures and other event-related information. There is no public transport in the area, so make sure to join the group chat! **Important notes:** * If the water levels/current are not safe on the day of our descent, we will switch to the nearby river Zêzere * This event will take place even with a chance of light rain - consider a rain jacket for your own comfort See you on the water! *Lisbon Kayak Crew is not liable for any damages or injuries incurred during this activity. Please evaluate your own health and physical state and participate at your own risk.*

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

**Understanding the Columbus Housing Market** An easy‑to‑understand snapshot of the Columbus housing market, highlighting current conditions and key factors influencing buyers, sellers, and homeowners. This is a relaxed, no‑pressure event where you can ask questions and get practical advice. Hosted by: Katie McCartney, Broker & Senior Real Estate Specialist® (SRES)

Private Group. Closed to the Public Knowing ourselves and understanding our abilities is the first step toward wielding our gifts with control and accuracy. In subsequent classes we will verify and hone our talents with activities and discussion. These are hands-on workshops and participation is expected. The goal of our series will be to develop expertise in areas of particular interest such as mediumship, channeling, divination, healing and, etc.. Our ultimate directions will be determined by class members as we evolve. I look forward to sharing and discovering with you. - Cynthia

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.