Frivolité

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

This week is Twos-day on a Wednesday. Bring your favorite 2 player games and be ready to teach some and learn others. We'll bounce around and get to know new people and new games. Think speed dating but without the stress, romance or dating! And we don't judge, if you'd prefer to stick to bigger games by all means, go for it! The Forge does have a full bar and kitchen. There is no cover charge but they do request all attendees to purchase a minimum of ~$20 per person. Soft drink refills are $1 each. Please support our hosts so we can continue to provide great events for the group! The Forge has a large library of games available for us to enjoy. Hosts and regulars will also provide numerous popular games but please bring any games you would like to teach and/or play. Doors open at 6, and we expect gaming to be rolling by around 630. Please promptly end your games and clear out the space at 10pm when the bar closes. We encourage socializing but do not permit disruptive behavior of any kind. Thank you for your continued commitment to providing a fun and welcoming space to veteran, newbie, and rookie gamers in the Columbus area. Parking can be challenging. There is a parking lot behind the neighboring Mexican restaurant that is free and easy to walk from but it's a bit hidden.

Over 50 Happy Hour – Liberty Tavern Polaris Join us for a fun and relaxed Over 50 Happy Hour on Friday, April 10th from 4:00 PM – 8:00 PM at Liberty Tavern Polaris. This is a great opportunity to meet new people in our age group in a casual, comfortable setting. Whether you’re in your fifties, sixties, or seventies, everyone is welcome. Some people who attend are retired, while others are still working, but we all share one thing in common — enjoying good conversation and good company. If you’re new to the group, don’t worry. Many people attend solo and quickly find it easy to strike up conversations. The goal of this happy hour is simple: meet people, socialize, laugh, and enjoy the evening. We’ll be gathering at Liberty Tavern Polaris, a welcoming tavern with a warm atmosphere, great food, and a bar perfect for relaxed conversation. Feel free to come when you can and leave when you want. Some members arrive right at 4:00 PM, while others stop by later after work. There’s no formal agenda — just friendly people getting together to enjoy a Friday evening. Location: Liberty Tavern Polaris 2170 Polaris Parkway Columbus, Ohio Time: Friday, April 10 4:00 PM – 8:00 PM Come join us for a drink, good conversation, and the chance to meet some great people in the 50+ community.

. 🎬 Movie Night You, Me & Tuscany Join us for a cinematic escape to the sun-drenched vineyards and romantic landscapes of Italy as we gather to watch You, Me & Tuscany, the new feel-good romantic comedy starring Halle Bailey and Regé‑Jean Page. Set against the breathtaking beauty of Tuscany, the film follows a spirited young woman whose impulsive decision to stay in a Tuscan villa leads to unexpected adventure, heartfelt moments, and a romance she never saw coming. Expect an evening filled with: 🍿 A beautiful cinematic escape to Italy 🍷 Relaxed social vibes and great conversation ✨ A feel-good romantic story perfect for movie lovers Whether you’re a fan of romantic comedies, stunning travel settings, or simply enjoy experiencing great films with great people, this will be a perfect night to unwind and connect. Come ready to relax, laugh, and be transported to Tuscany for the evening. Follow Black Love & Friends on [Facebook](https://www.facebook.com/share/17oXQtZz36/) and [Instagram](https://www.instagram.com/blackloveandfriends?igsh=djVrYnhqeG5nMjBx) to stay connected and be the first to hear about upcoming dimnets, social gatherings, and other exciting member-only events.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Sleep in on Sundays. When you've had your fill of pajama-time, roll out and have some tasty brunch with your fellow Humanists!

Dinner and dancing

Let’s try this popular Italian restaurant in Reynoldsburg. This is the menu: https://scaliristorante.com/#4e468054-0235-43e2-81c2-44e061341e9e