Where will your next client come from?

If winning clients takes more effort and brings fewer results, more traffic is rarely the fix. Sharpening your ideal customer profile (ICP) usually is.

For many of us, uncertainty is shifting who buys and why. Tighter budgets, slower decisions, and confusion over what AI actually delivers all play a part. Whether you’re just launching or have been in business for years, the customer you built around may not be the one buying now.

This is a hands-on working session. In groups of 3 to 4, each person takes a turn and shares their offer in one sentence. Then everyone, including the person sharing, maps that ideal customer across six rapid prompts:

• Who they are
• What triggers them to act
• What they do about the problem today
• Where they look for answers
• The words they actually use
• How you’ll know it’s working, and by when

You’ll leave with:

• Your own ICP cards plus your group’s take on them
• A time-bound test with a clear measure for when to keep going or change course

Bring: your offer in one sentence. We’ll supply the index cards.
For: freelancers, founders and small business owners, new or established.
No pitching. Peer review only.

Hosted by:

Allison Glass, Zazzo Group (operations and AI advisory): https://www.linkedin.com/in/allisonglass

Holly Leong, freelance digital marketing consultant (social media strategy, campaigns and content): https://www.linkedin.com/in/holly-l-24569857

Maud Haffar, NearU (visibility and technology for contractors): https://www.linkedin.com/in/maud-haffar-31aa29aa

We'll meet at Maison Alma, 3 rue Rue Bavastro, Nice
Please also order a beverage with the server.

Looking forward to learning and working with you!

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