Cosa facciamo

R-Ladies is a worldwide organization whose mission is to promote gender diversity in the R community. We are setting up this community for the first time in Bari! Whether you are an experienced R programmmer or new to R or just have a passion for data science, this will be a community for you (No gender restrictions).

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Community Policies & Code of Conduct: The leadership and mentoring roles within this community are held exclusively by women (trans and cis) and gender-variant people. Men are welcome to attend as long as they come as a guest of a specific female member who is also in attendance. However, the stated priority of this meetup is the development and support of its female members acting in whichever roles, and we therefore reserve the right to guard this interest through whatever measures we deem appropriate. All members and event attendees are expected to fully respect each other and the mandate of this Meetup, or face expulsion of any form, whether from events, Meetup membership, or any other community participation. This community is a social initiative, hence will never involve charges or fees to participate.

Eventi in programma (1)

Funnel analyses in R - in partnership con RLadies Coventry

Funnel analyses in R (con il piccolo aiuto di RSQLight)

*** Evento in partnership con R-Ladies Coventry!!! ***

Pubblicato originariamente su RLadies Coventry

Una Funnel Analyses è un metodo di analisi, detto a “imbuto”, utilizzato dalle aziende per comprendere i passaggi che un utente attua per arrivare al risultato voluto dall’azienda. Questo metodo è utilizzato soprattutto per l’analisi del sito web aziendale, in quanto traccia l’esperienza degli utenti sul sito e mostra le fasi che lo portano al raggiungimento di una conversione oppure di un qualche obiettivo per l’azienda, come la registrazione alla newsletter e la generazione di lead.

In questo evento, Sara spiegherà come la Funnel Analyses può aiutare a determinare il punto in cui gli utenti abbandonano la pagina e non completano il percorso che porta alla Conversione. In questo modo l’analisi può essere utilizzata come punto di partenza per capire il motivo per cui gli utenti diminuiscono tra una fase e l’altra e apportare così delle modifiche in grado di ridurre il tasso di uscita e, a sua volta, aumentare il tasso di conversione.
Useremo R-studio per le analisi, creeremo un file R-markdown per produrre un report e riceveremo un piccolo aiuto da un amico - la libreria RSQLite - in modo da poter incorporare il codice SQL nelle nostre analisi e report.


Questo evento online sarà tenuto dalla (nostra co-fondatrice) dott.ssa Sara Iacozza ( Sara è attualmente Chief Data Officer e Behavioral Insight Researcher presso Digital Attitudes a Milano. Possiede un dottorato di ricerca presso il Max Planck Institute for Psycholinguistics nei Paesi Bassi.


Every time you enter a website there are many flows of events that are initiated and can be followed through by a visitor. Imagine you land on the homepage of an e-commerce or a digital academic journal. You are looking for a specific item, that can be a T-shirt or a published paper, and need to navigate through menus and sub-menus before you land on the page you were looking for. What happens most of the time is that only a small portion of visitors achieve their goal of buying the T-shirt or reading the searched paper. Funnel analysis can help you spot where visitors are leaving your website, so you can optimize it and increase conversions.

In this event, Sara will explain how you can analyze funnels to identify key traffic sources and spot significant drop-off points. You’ll also learn how to combine funnel reports with more analytics insight, so you can share strategies that can improve the experience of users. We will use R-studio for the analyses, we’ll create a R-markdown file to output a report, and we will get a little help from a friend - RSQLite library- so that we can embed SQL code in our analyses and report.

This online event will be led by Dr Sara Iacozza ( Sara is currently a Chief Data Officer and Behavioural Insight Researcher at Digital Attitudes in Milan, Italy, having previously completed her PhD at the Max Planck Institute for Psycholinguistics in The Netherlands. Sara is a data and R enthusiast who also co-founded R-Ladies Italy!

Please take a minute to read our code of conduct - we are committed to creating a safe and harassment-free environment:

R-Ladies events are always free and open to anyone who wants to participate as long as they follow the code of conduct. We are pro-actively inclusive of queer, trans, and all minority identities, with additional sensitivity to intersectional identities. Our priority is to provide a safe community space for anyone identifying as a minority gender who is interested in and/or working with R.

Eventi passati (25)

Oliver Wyman Digital and Analytics for R-Ladies

Evento online

Foto (44)

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