Fashion Industry

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**💥 Join us THIS Saturday and EVERY Saturday!** **💥 At Columbus’ Hottest New Salsa Venue!** **.** Lincoln Street Salsa THIS Saturday and EVERY Saturday! 8 pm – 1 am **.** **💥 Gorgeously Renovated Studio!** **💥 Free Parking!** **💥 BYOB!** **💥 Easy Access from Highway!** **.** Lincoln Street Salsa 1717 Brice Rd Reynoldsburg, Ohio 43215 **.** **ENTRANCE IS ON THE NORTH SIDE OF THE BUILDING** **Behind Anthony’s Pharmacy!** **.** **PLEASE SHARE and help get the word out!** **.** **🟣 Salsa, Bachata, and Merengue Dancing!** **.** **🟣** 8:00 pm – 8:30 pm **𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻** **.** **🟣** 8:30 pm – 9:30 pm **𝗕𝗲𝗴𝗶𝗻𝗻𝗲𝗿 𝗗𝗮𝗻𝗰𝗲 Class!** **.** **🟣** 9:30 pm – 1 am **𝗢𝗽𝗲𝗻 𝗗𝗮𝗻𝗰𝗲 𝗣𝗮𝗿𝘁𝘆!** **.** **✅ Questions?** **Visit [LincolnStreetSalsa.com](https://columbussalsadancing.com/)** Or Text Todd: 614-774-8146 **.** **✅ No Experience Necessary!** **✅ No Partner Required!** **✅ Plenty of People to Dance With!** **.** **✅ $15 Cash / $16 Card** **✅ College Students $5 Off with Valid ID!** **✅ BYOB** **✅ Age 18+** **.** **✅ Lincoln Street Salsa is the perfect place for…** **.** **👉 Learning to Dance** **👉** Social Dancing **👉 Birthday Celebration** **👉** Bachelorette Parties **👉 Girl’s Night Out** **👉 Date Night** **👉** Getting Fit / Burning Calories **👉 Meeting New People** **👉** Having Fun, Fun, Fun! **.** ✅ **Questions?** Visit [LincolnStreetSalsa.com](https://columbussalsadancing.com/ "https://columbussalsadancing.com/") Or Text Todd: 614-774-8146 .

[ECDI Pop-Up Market Official Registration Site --> https://www.eventbrite.com/e/ecdi-pop-up-market-tickets-1986071755083](https://www.eventbrite.com/e/ecdi-pop-up-market-tickets-1986071755083) Celebrate Small Business Month by shopping local for food, drinks, and handcrafted gifts! Join us for the ECDI Pop‑Up Market, a celebration of local entrepreneurs during Small Business Month. Explore delicious food and drinks, discover handcrafted goods, and shop unique items from small businesses in your community. Whether you’re looking to support local makers, discover new favorites, or pick up a thoughtful gift, this market has something for everyone. **What you’ll find at the market:** * Local food and beverage vendors * Handcrafted goods and unique gifts * A chance to meet and support small business owners in your community * An easy, fun way to discover new local favorites [SCORE Central Ohio](https://www.score.org/ "https://www.score.org/") will also be on site to talk about their small business mentorship program. **Market Vendors:** Baked Goods * Shante Makes Body Care * [Bellas Natural Beauty Products](https://www.facebook.com/Bellasnaturalbeautyprod/ "https://www.facebook.com/Bellasnaturalbeautyprod/") Clothing & Accessories * [The Krafted Kollection](https://www.thekraftedkollection.com/ "https://www.thekraftedkollection.com") * [Loayza Elegant Jewelry](https://www.loayzaelegantjewelry.com/ "https://www.loayzaelegantjewelry.com/") * [Swahili House 254](https://www.swahilihouse254.com/ "https://www.swahilihouse254.com") Food/Beverage * [Aqua Pure Central Ohio](https://aquapurecentralohio.com/ "https://aquapurecentralohio.com") * [Better Beverage](https://betterbevshop.com/ "https://betterbevshop.com") * [Cherays Banana Pudding](https://www.facebook.com/profile.php?id=61567527322952 "https://www.facebook.com/profile.php?id=61567527322952") * [Dr. May's Thai Kitchen](https://www.drmaysthaikitchen.com/menu "https://www.drmaysthaikitchen.com/menu") * [Kronchy LLC](https://www.kronchys.com/ "https://www.kronchys.com") * [Terra Mezcal Mexican Grill](https://terra%20mezcal%20mexican%20grill/ "https://Terra Mezcal Mexican Grill") Packaged Food * [Grow to Eat, Eat to Live](https://growtoeattolive.com/ "https://growtoeattolive.com/") * [Underworld Feast](https://underworldfeast.com/ "https://underworldfeast.com/")  Since 2004, ECDI has assisted Ohio’s entrepreneurs through their one-stop-shop business services model, suited to meet the needs of all entrepreneurs, regardless of what business stage they’re in. From providing capital to entrepreneurs looking to expand their businesses, to providing focused, business-specific educational opportunities to enhance entrepreneurial skill sets, ECDI works with their clients to meet their specific needs. Whether you merely have a business idea or are opening up your fifth location, we have helped more than 15,000 entrepreneurs to take advantage of the services we provide.

Join us as we get together to see the top-reviewed comedy-drama, I LOVE BOOSTERS! The film comes from writer/director Boots Riley and follows a group of shoplifters who take aim at a cutthroat fashion maven. Here are details, trailers and our plan for this event: DESCRIPTION: The film follows a group of shoplifters who take aim at a cutthroat fashion maven. It is written/directed by Boots Riley (Sorry to Bother You) and stars Keke Palmer, Naomi Ackie, Taylour Paige, Poppy Liu, Eiza González, LaKeith Stanfield, Will Poulter, Don Cheadle, and Demi Moore. BUZZ AND ACCLAIM: I Love Boosters was the opening film at this year’s SXSW Festival and premiered to rave reviews! It is currently earning a tremendous 97% positive rating on Rotten Tomatoes where critics call it, “an unexpected celebration of friendship, community, and solidarity.” Others call the film “an exercise in radical empathy,” a “masterful” and “optimistic” film designed to “provoke discussion” while making the audience laugh. TRAILER: [https://www.youtube.com/watch?v=r4lPRISgr9c](https://www.youtube.com/watch?v=r4lPRISgr9c) SUMMER OF ICE CREAM: GRAETER’S! Established way back in 1870 in Cincinnati, this historic, family-owned brand is famous for their delicious small batch ice cream and any chocolate chunk flavors! They are currently the only commercial ice cream maker using the French Pot method that they’ve been using since they first opened! Plus, those chocolate chunks, oh my goodness! Vegan options are available. PLAN: Details for this event have just been confirmed! We got a later than usual showtime, so we’ll go with ice cream BEFORE the show! Here’s the plan: Meet at Graeter’s at 6:30pm for a pre-show sweet treat! Then, get ready for a fun and wild one! Purchase your ticket for the 7:30pm showing and meet in the lobby area between 7:10 and 7:20pm. Advance ticket purchase not required but be sure to mention you’re with the Movie Group for admission and concession discounts! Look forward to seeing you there, Dan

**Let’s kick off our very first CBUS Maker Meetup!** Whether you are looking to carve out dedicated creative time, wanting to get a lingering project across the finish line, or just looking to chat with fellow local makers—this is the space for you. 🧵 **What to Bring** Bring any art or craft project you are currently working on, as long as it is portable and quiet. Think: * **Yarn & Thread:** Knitting, crochet, embroidery, cross-stitch, hand-sewing, mending. * **Paper & Sketching:** Sketchbooks, adult coloring books, watercolors, bullet journaling. * **Digital:** Tablets, iPad drawing, laptop writing/design. * *Please note: Because we are meeting in a shared public space, no power tools, sewing machines, or high-odor materials (like strong solvents or spray glues), please!* **📍 Where to Find Us** * We will be meeting at **Columbus Metropolitan Library - Karl Road Branch** in **Meeting Room 1**. Room is reserved under **CBUS Maker Meetup.** **⏱️ Timeline** * **1:00 PM:** Arrive, grab a seat, get settled, and do a quick round of introductions so we can see what everyone is working on. * **1:15 PM - 3:00 PM:** Open maker time! Chat, craft, relax, and swap creative ideas. **⚠️ A Note on RSVPs** Space for this first meetup is strictly limited to 10 spots. If your plans change and you can no longer attend, please update your RSVP to "Not Going" as soon as possible so someone on the waitlist can grab your spot. We ask that you try to give at least 48 hours' notice if you need to cancel. *** **We can't wait to meet you and see what you're making! All skill levels welcome.**