Traditional approaches to access management are being superseded by a holistic focus on customer experience, prompting businesses to reevaluate their CIAM strategies. Many enterprises have initiated collaborations with other organizations. Business customers and partners now routinely utilize more digital services, resulting in an increasing need for flexible, delegated lifecycle management for B2B users.
B2B CIAM refers to a collection of capabilities that help transform how organizations secure and streamline users' access to B2B SaaS applications effectively and efficiently from third parties, such as enterprise customers and channel partners (e.g., dealers, distributors, resellers, vendors, etc.). There are multiple challenges in securing access to B2B SaaS applications, and they evolve based on the nature of different relationships involved in B2B collaboration. Digital transformation plays a pivotal role in this revolution, requiring businesses to seamlessly integrate B2B CIAM into their enterprise ecosystems. As businesses navigate this era of unprecedented change, strategic partnerships and collaborative approaches are essential for staying ahead of the curve in B2B CIAM.
Godwin Amila from WS02 will share his experience of implementing B2B CIAM.