UX Research Chat: Integrating AI into UX Research

DETAILS
The wide scale introduction of Gen AI tools, and rapid developments leading us towards Predictive, Interactive and Autonomous AI will have a profound impact on the way UX Research is conducted and applied across businesses. Join us in a collaborative session to explore how to integrate AI approaches and tools into different stages of he UXR process. There aren't too many experts in this space yet, so come and share you questions and experience with the community!

The discussion will focus on the following topics:

1. The evolving nature of the UXR process
2. Where in this process is AI most applicable today
3. Where might AI have the biggest impact
4. What do we need to be mindful of

SPEAKERS
Flora Lu, Senior UX Researcher at Uber.
Rik Wester, Lead UX Researcher at E.ON Drive.
Kirby Johnson, Associate Research Director at Bulbshare.
Ronny Roeller, CTO & Founder of NEXT.

HOST
Norstat is one of the leading data collectors for market research in Europe. Since the start in 1997, they have built a panel network of over 2 million consumers across 19 countries. With highly-experienced project managers, the right methods, and the latest technology, they provide reliable data about any topic or target group. They deliver data to trust, for all most well-founded decisions.

PROGRAM
18:00 Doors open, pizza & drinks
18:30 Discussion
19:30 Drinks & networking
📸 Please keep in mind there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.

ABOUT UX RESEARCH CHATS
This is the first in a series of four chats focused on UX Research covering all sorts of different topics. The next event is December 18th!