Create Differentiated Messaging for Thought Leadership and Sales Enablement

Presenter: Margie Agin, Founder and Chief Strategist, Centerboard Marketing.

Learn how to develop clear, differentiated messaging that becomes the source of thought leadership, campaign, and sales enablement content.

Margie will introduce a framework to ground content creation in a rich understanding of customers’ pains, jobs-to-be-done, and desired outcomes.

The framework allows you to pressure test your assumptions and confirm if you’re communicating the value of your product or service in a way that resonates with customers.

Once completed, it acts as a shared guide to improve consistency and speeds content creation by avoiding endless review cycles and rework.

We’ll walk through how marketers can leverage this framework to align stakeholders in a systematic way, uncover proof points and success stories, and proactively identify any gaps or mismatches that can derail success.