#11 Product Peak: The one about user interviews and ideation

[in-person event]
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(this greatly helps us with organizing the space and catering for you).

Hey folks!
We would like to invite you to the #11 meetup in the Product Peak series @ Ocado Technology. This time, we’ll dive into user interviews and ideation – exploring how to talk to users, uncover insights, and translate them into product direction.
Together with our speakers, we’ll cover:

• how to plan and run interviews that really deliver value with Aneta Olszewska
• and what to do with those insights next – using Lean Inception to turn ideas into action with Alex Dziewulska

Whether you’re a product manager, UX professional, or just curious about product discovery, this meetup will give you both frameworks and practical tips you can start using right away.

Key event details:

• Date: Wednesday, October 1st, starting at 18:00 (6:00 P.M.). Please arrive a bit earlier to grab your seat.
• Location: Ocado Technology office, Szewska 8, Wrocław Old Town. The entrance is next to Green Caffè Nero. Find us on Google Maps.
• Venue: Dedicated event space, 4th floor.

***AGENDA***
18:00 - grab a drink and take a seat

18:10 - 18:40
Speaker: Aneta Orszewska, Product Manager at Sportradar
Topic: Mastering User Interviews - Even Solo!

Abstract:
User interviews are one of the most powerful discovery tools – but only if done right. In this session, Aneta will guide us through why interviews matter, the four main types you can use, and how to approach them in a structured way. She’ll share best practices, common pitfalls to avoid, and hands-on strategies to plan, run, and analyze interviews effectively – even if you’re the only one in your team.

You’ll learn how to efficiently plan, execute, and analyze user feedback to truly drive product success.

18:40 - 19:10
Speaker: Alex Dziewulska, CEO at House of Product
Topic: Pragmatic Product Discovery - Lean Inception

Abstract:
So, you’ve talked to your users – now what?

Alex will show how to take insights from interviews and transform them into concrete product direction using Lean Inception. This talk will focus on bridging the gap between stakeholder expectations and team execution, making discovery not just theoretical, but practical. You’ll learn how to align people quickly, turn vague ideas into clear action plans, and run workshops that actually move the needle for both users and the business.

Perfect for product managers, UX professionals, and team leads looking for a pragmatic way to accelerate discovery.

*** BIOs ***

• Aneta Orszewska is a Product Owner at Sportradar and a trainer at Lean Agile Ninja. She specializes in product-led approaches, discovery processes, and business model creation, bringing many years of international experience, including work with Berlin-based startups.
  Her expertise spans business strategy, agile management, and the creation of both digital and non-digital products. She has held various roles, including Head of Product, Product Strategist, Sales Director, and Business Development Lead.
  Aneta deeply believes in and implements a goal-oriented approach, agile values, and user needs for herself and her clients.

• Alex (Aleksandra) Dziewulska is a Polish product and design leader and Business Design evangelist focused on translating user needs into business goals. She currently serves as founder of House of Product, while also lecturing at SWPS University on postgraduate UX Design studies.With a Psychology background and experience at companies like intive, Showpad, and Bank Pekao, she's recognized in the Polish tech community for her product focused approach. She writes popular product newsletter Product Art.