#20 ProductTank Feb - Data Driven Culture

Hello world! It's 2020 and we're ready to welcome you in English #applause #datadrivenmeetup

Our topic will cover Data Driven Culture and shaping your product based on data. Why it's important to have these insights and how to act on them. More details below.

Agenda:
18:00-18:45 - registration & networking
18:45 - kick off
19:00 - presentations
20:00 - networking & pizza time

Speakers:

1. Marcin Grodzicki "Data Driven Culture" (https://www.linkedin.com/in/mgrodzicki/)

Product leader with deep expertise in product metrics.

Experienced Founder with a demonstrated history of working in the information technology and services industry. Skilled in Business Planning, Product Marketing, Business Development, Digital Marketing, and User Experience. Strong entrepreneurship professional with an MSc focused in Finance and Banking from the University of Warsaw.

Product Manager with a particular interest in data-driven tools and process automation. Likes to ask crucial questions such as ‘what feature use indicates conversion propensity’ or ‘which one of you broke the coffee machine’.

In his talk...
"Culture is what binds people together. It defines who we are as a group and which direction we’re going. Since we’re building products and businesses it is important that culture doesn’t only give us a warm and fuzzy feeling by being a part of something but also that it drives us towards a real impact. Data can describe our baseline, speed and direction, as well as resolve debates faster, which is why a data based culture is the winning strategy for products and teams that build them.
Now bring me the f*cking data or get out of the room!"

2. Jakub Kurcek "Pragmatic guide to AB testing" (https://www.linkedin.com/in/jakub-kurcek/)

Product lead passionate about data driven growth hacking. Energetic problem solver with strong focus on people and data. A corsair of product management, with the right crew on a fast ship can do the impossible.

15 years of experience in design, development, security and product management. Worked with the big and small companies. Built a better home for millions of pop-culture fans with Fandom. Also made Jira faster with Atlassian.

Huge nerd.

In his talk..
"The best agile practices are a waste, if you build the wrong product. Making decision on what is the right product is a huge challenge. With so many options and good ideas available it is impossible to guess what will work and what will flop. He will go through end-to-end journey. Starting with how a good hypothesis should look like. When to use A/B test and where not to. How to set up the test to avoid common pitfalls. How to check if results are meaningful. How to plan a follow up and what to do if there are no results after implementing the learning on production.
You will learn not only about the math and craft of setting the test. But also about psychology of decision process around AB testing."

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A huge thanks to our sponsoring partners this month:

Grupa LUXMED - our host

Makeitright - sponsoring drinks & pizza

Makeitright was established in 2013 in Poland. They're now a leading provider of automated solutions for testing (functional and performance) and production (Robotic Process Automation, Application Performance Monitoring) domain. Their proficiency is confirmed by broad reference customer's base from financial, telco, service and manufacturing sectors. In 2018, Makeitright has become a part of ProSevice Finteco capital group. ProService Finteco is providing the IT services and solutions for financial institutions.