DSPT x TensorOps: Programmatic Advertising in the Age of AI
Detalhes
Lisbon, let’s talk about ads 🤑🤖✨Ever wonder how the digital ads you see are selected, priced, and delivered in just a few milliseconds? Behind every impression is a high-speed technical ecosystem of real-time bidding, prediction models, identity signals, ranking systems, optimization loops, and increasingly, AI agents.
Data Science Portugal × TensorOps are teaming up for “Beyond the Click: Programmatic Advertising in the Age of AI.”
The era of basic bidding is behind us. Machine learning, generative models, and predictive analytics are completely rewriting the rules of audience targeting, yield optimization, and campaign generation. Whether you're building the algorithms yourself or just curious about the tech shaping digital advertising on the web, this is where you need to be.
Join us for an exclusive, unfiltered roundtable including top leaders from the advertising and publishing industry. We’ll be decoding the algorithms driving the next generation of ads, followed by high-level networking 🧠🤝 with Lisbon's top data scientists, ML engineers, and AdTech innovators.
📍 In-person: Cloudflare Lisbon
🗣️ Speakers
Pedro Sousa – Country Manager Portugal, Adsmovil
Sérgio Oliveira – Head of Business Transformation & Board Member, Publicis Group
Gad Benram – CTO, TensorOps
🗓️ Agenda
17:30 – Reception
18:00 – DSPT Kickoff
18:05 – Agentic AI in AdTech - Gad Benram & Tiago Barbosa (TensorOps)
18:35 – Roundtable: What’s Real, What’s Hype, and What Comes Next (Gad Benram, Pedro Sousa, Sérgio Oliveira, moderated by André Fragoso)
19:30 – Networking and Cloudflare Office Tour
See you soon 👋