CIO / CTO

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

While some are still meeting online, this is an in person event. Please note that we have attendees of all levels of speaking, including some native speakers. All are welcome! Also, as we meet at the same time and place each week, many don’t RSVP on the app, so we will likely have more attendees than noted here. Note: if you are asked to pay and upgrade the Meetup app, this is not necessary. You can ignore this and still attend our meetings. Find us on our [Facebook group](https://www.facebook.com/share/g/1EKw86WJCp/?mibextid=wwXIfr).

The global Azure community is coming together again, and Columbus is officially on the map. View the session lineup and speakers at [Global Azure Columbus 2026](https://coazure.github.io/cbus-global-azure-2026/) On **Saturday, April 18, 2026**, the Azure Columbus Meetup, DevOps Meetup, and Code and Coffee Meetup are hosting our local edition of Global Azure 2026. This is a free, community-driven event packed with learning, networking, and all things Microsoft Azure. Whether you’re building modern cloud-native apps, experimenting with AI agents, deploying containers, automating infrastructure, or just beginning your Azure journey, this event is for you! **What to Expect** * Engaging technical sessions * Real-world Azure architecture & cloud-native patterns * AI, agents, automation, and modern DevOps * Food and drinks (because learning burns calories) * Time to connect with fellow engineers, architects, and cloud enthusiasts **Who Should Attend?** * Software engineers (any language, any stack) * Cloud architects * DevOps engineers * Data professionals * AI explorers * Platform builders * Anyone who loves solving hard problems with great tools If you build, deploy, automate, scale, monitor, or optimize in Azure, you’ll feel right at home. **Why Global Azure?** Global Azure is a worldwide community event where Azure user groups host learning sessions on the same day across the globe. It’s grassroots. It’s technical. It’s practical. And it’s powered by people who genuinely love sharing what they’ve learned. And yes, it’s free to attend!

At Unity of Columbus, our Youth and Family Ministry nurtures the spiritual growth of children and families through love, joy, and practical spiritual teachings. Each Sunday, children explore timeless spiritual principles through stories, creative activities, music, and group sharing in a safe and welcoming environment. Our program encourages children to discover their own inner light, express kindness, and develop a personal connection with God. Together, we celebrate diversity, cultivate understanding, and inspire each child to live with purpose and compassion. Parents and families are invited to join in this uplifting journey of learning, laughter, and spiritual connection.

The Fellowship of the Star Schema: Transforming OLTP Data for Power BI One does not simply build reports on OLTP data. Join us on an epic journey from the depths of raw, normalized tables to the shining halls of a well-modeled star schema fit for Power BI greatness. We will demystify the differences between OLTP and OLAP, walk through star schema vs snowflake (and why Power BI has a clear favorite), and show you the compression differences between normalized and columnar storage that will make you never look at an OLTP model the same way again. We will cover the different types of dimensions, when to use them, and how to handle Slowly Changing Dimensions without losing your mind. You will leave knowing exactly how to identify a bad model, how to convert OLTP data into a clean star schema, and how to forge relationships that rule them all. Whether you are a data wizard, a curious hobbit, or somewhere in between, your models will never be the same.

**Caller: Kim Thompson** **Band: Full Moon Country Dance Orchestra** **Clinton Heights Lutheran Church** **15 Clinton Heights Ave, Columbus, OH 43202** WHAT IS CONTRA DANCING? Picture the Grand Ball scenes like you’ve seen in period films such as “Pride and Prejudice”, where the dancers are lined up in long lines, across from each other. That’s English Country Dancing, the predecessor of contra dancing. Now, add moves like “swing your partner” and “do-si-do,” like you’ve seen in square dancing. Set it to fabulous, high energy, live music with fiddles, guitars, percussion and more, alá “Riverdance.” Finally, set the whole scene down in the middle of Woodstock, with a hip, groovy atmosphere, a bit of tie-dye, and hints of counter-culture attitude. THAT’s Contra Dancing! Wear cool and comfortable clothes (you will get warm) and clean shoes that won't mark up our nice wood floor. Be sure to come for the beginner's lesson from 7:30 - 8:00, followed by dancing 8:00 - 10:30. All dances are taught; we will help you learn! Beginners always welcome, no need to bring a partner. Cost is $10.00 adults, $5.00 ages 12-26. Under 12 free. Free parking in church lot. For more information contact me or check out our website: [www.bigscioty.com](http://www.bigscioty.com/) Please bring your own refillable water bottle.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!