From Yellow Pages to AI Answers: The 30-Year Transformation of Search

From Yellow Pages to AI Answers: The 30-Year Transformation of Search
A DigiFuture Decoded Event

Search has never stood still — and right now, it's changing faster than ever.
In this session, we'll take you on a journey through 30 years of search evolution: from printed directories and Yahoo! hierarchies, through Google's PageRank revolution and the mobile era, all the way to today's world of AI Overviews, ChatGPT Search, and conversational discovery.

More importantly, we'll show you what it all means for your business right now — and what you can do about it.

What you'll walk away with:

• A clear picture of how search has evolved and where it's heading
• An understanding of how AI search tools like Google AI Overviews and ChatGPT are changing how customers find local businesses
• 3 practical strategies to optimise your business for AI-era search
• An AI Search Readiness Checklist you can act on immediately

Who should attend:
Business owners, marketing leaders, digital strategists, agency professionals, and anyone who wants their business to be found in the age of AI.

This event is brought to you by DigiFuture — Thailand's leading MarTech consultancy. DigiFuture Decoded is our flagship event series designed to cut through the noise and bring you actionable insights on the trends reshaping the digital landscape.

📍 Foundry’s co-working bar | 📅 Thursday, July 16th | 6-10 pm BKK time

Complimentary access - seats are limited. Beyond the session itself, we'd love for you to stay and connect. This is an evening for marketers, business owners, and digital thinkers who are all figuring out the same thing — and some of the best conversations happen after the talk. Come with your questions, leave with new ideas and new people in your corner.