20's

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

Join us for a night of board gaming with FANG (Fem All Night Gaming). **We are an all fem board game group** in Columbus, Ohio. No cis-men, please! We play modern hobby board games! If you're unsure what that is, we can teach you! We'll be meeting on the second floor of Giant Eagle in their cafe area. Giant Eagle has a lot of food and beverage options including their hot foods bars. You are also welcome to bring in any outside food.

When was the **last time** you went roller skating? **For most people**… middle school. Let’s bring it back. Music. Lights. Good vibes. **No experience needed**. Most people who attend come alone, and **many haven’t skated in years** — that’s what makes it fun. Expect laughs, **a few wobbly legs at first**, and a surprisingly great workout. This isn’t just skating—this is a group. Most people come alone and leave with people to skate with.” 📍 **Skate Zone 71**⏰ **Meet:** 8:20 PM (Arrive before 8:35) 💰 **Cost at the door** $13 admission $6 skate rental (or bring your own Free) Bring cash — I can often get our group a **$2 discount**. Possible drinks after depending on interest. **Spot Guarantee** RSVP on Meetup is free, however this is a ticketed event. A small contribution helps keep events sustainable and ensures those who RSVP actually show up. Include your Meetup name + event name in the note. Please send **$2 to guarantee your spot**. Venmo (preferred) or PayPal @WiseUnlimitedLLC Actual links listed below in the comments Include your Meetup name + event name in the note. **Stop scrolling. Start doing stuff.**

...and speaking of breakthrough roles: who can forget the first time we saw Tom Cruise singing Bob Seeger in his underwear? Often considered an updated 1983 version of The Graduate, the movie sparkles with memorable lines and original music. I only regret that I was never told that "Princeton could use someone like Bob..." See the movie first and join us for some "Cruisin'"

. 🎬 Movie Night You, Me & Tuscany Join us for a cinematic escape to the sun-drenched vineyards and romantic landscapes of Italy as we gather to watch You, Me & Tuscany, the new feel-good romantic comedy starring Halle Bailey and Regé‑Jean Page. Set against the breathtaking beauty of Tuscany, the film follows a spirited young woman whose impulsive decision to stay in a Tuscan villa leads to unexpected adventure, heartfelt moments, and a romance she never saw coming. Expect an evening filled with: 🍿 A beautiful cinematic escape to Italy 🍷 Relaxed social vibes and great conversation ✨ A feel-good romantic story perfect for movie lovers Whether you’re a fan of romantic comedies, stunning travel settings, or simply enjoy experiencing great films with great people, this will be a perfect night to unwind and connect. Come ready to relax, laugh, and be transported to Tuscany for the evening. Follow Black Love & Friends on [Facebook](https://www.facebook.com/share/17oXQtZz36/) and [Instagram](https://www.instagram.com/blackloveandfriends?igsh=djVrYnhqeG5nMjBx) to stay connected and be the first to hear about upcoming dimnets, social gatherings, and other exciting member-only events.

Have you always wanted to check out a rave… but didn’t know where to start? This is your chance. Whether you're a seasoned headbanger or completely new, we’d love to have you out. On April 11, Jessica Audiffred is taking over Otherworld — and this is *not* your typical venue. It’s a massive immersive art space filled with surreal rooms, hidden passages, and interactive exhibits… and for this show, almost all of it is open. So you’re not just going to a concert — you’re stepping into an environment: 🎧 A high-energy bass set that you *feel* 🌀 A labyrinth of trippy, explorable art spaces 👯‍♂️ A group to go with so you’re not figuring it out alone You can lose yourself in the crowd, disappear into another room, find something completely unexpected, and then come back right as the drop hits. No pressure, no “right way” to do it — just explore, move, and take it in at your own pace. 📍 Otherworld, Columbus 🗓 April 11 🕙 Doors open at 10:15 PM (music does not start in the exhibit space until 10:30 PM.) If you’ve been even a little curious about what this scene is like, this is one of the most unique ways to experience it. RSVP if you’re in 👇 There’s no cost to attend with the group—just the event ticket for Otherworld. Tickets are $40, plus some fees 🙄. You can use code "BassBuds" or "Bangers" for $5 off, which makes it \~$43 out the door. 🔗 [https://otherworld.ticketspice.com/jessica-audiffred](https://otherworld.ticketspice.com/jessica-audiffred) This is being posted to Central Ohio Friends and Columbus Social Connection. Please only RSVP to one group.

This trail is a meandering path through the woods. There will be some overlooks and a couple stops at the creek as well as time along a waterway. It will not be a fast paced hike. There is some elevation change and uneven terrain. I will be using poles just to be safe! Will aim to get in about three miles. Optional lunch after if there is an interest.

Dinner and dancing

Love getting lost in a good book? [The Book Loft](https://www.bookloft.com/) of German Village is an iconic independent bookstore packed with hard-to-find literary treasures! This isn’t your run-of-the-mill bookstore; it’s a 32-room literary wonderland that would make even the most seasoned bibliophile’s head spin (one of the largest in the country)! **MEET**: We'll gather outside the storefront and then start browsing... **DESSERT**: We'll grab some famous macaroons to start our foodie tour. [Pistacia Vera](https://www.pistaciavera.com/) is a delicious bakery and cafe in the German Village. This charming shop is especially known for its classic macarons. **HAPPY HOUR**: Italian drinks and bites at [Cento's happy hour](https://centogermanvillage.com/menus/). **PARKING**: Street parking all around here. Check the parking time limit. The bookstore and the foodie stops are all on 3rd Street within 4 blocks on the same side of the street.