🎮 We’re back at CodeBase on 24th June!
Delighted to be back in-person in June at the fantastic CodeBase and better yet we’ve got two brilliant talks lined up: Ben Zhu will take us on a nostalgic UX journey of Tamagotchis, and Peter Greeves will dive into Game Experience Design, a fresh take on UX in gaming.
Join us for another great evening at UX Edinburgh :-)
The plan of the evening
6:00 - Doors open
6:15 - The UX of Tamagotchis (Ben Zhu)
7:00 - Game Experience Design (Peter Greeves)
8:00 - Pub
The UX of Tamagotchis (Ben Zhu)
Tamagotchi, the tiny virtual pet from the '90s, is still around in 2025—quietly evolving with new features and technology.
This talk looks at how its design has changed over the years and why it still works today from a UX perspective. It’s a fun look at how simple, playful design can last, and maybe even bring back a bit of childhood nostalgia.
Game Experience Design (Peter Greeves)
One of the main objectives in my role as Senior GXD is to make fun, interactive and entertaining products within the framework of User Experience Design. I work alongside Games Producers and Content Teams to help them realise information and insights into the game creation processes.
I started to explore the role of UX in game development in 2016 whilst working in my previous role at Sky Betting & Gaming and have been fine tuning Game Experience Design ever since. In my talk, I will argue that Game Experience Design is a distinct new branch of UX and layout the methods, processes, and practices that define it.
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About the speakers
Ben Zhu is a B2B UX designer with experience in start-ups and SMEs, and he is really into exploring how AI and UX can impact and elevate each other. Outside of work, Ben collect Tamagotchis—it’s his favourite quirky hobby and always a fun convo starter!
Peter Greeves is a Senior Games Experience Designer at Light & Wonder who for the last 15 years has created content for the entertainment industries specialising in mobile, web and iGaming. After graduating from Edinburgh College of Art in Animation he was hired as a Games Artist for Dundee based indie companies Dynamo Games and Ninja Kiwi which eventually led on to his current role as Senior Games Experience Designer at Light & Wonder
