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The recent riots have brought ‘youth culture’ into focus once again. Child poverty is getting worse and unless something is done these problems is only set to increase.
A UNICEF study from 2007 placed the UK at the bottom of the child well-being league table among developed countries. But why did the UK come last, and why do children here continue to fare so poorly compared to other, similar countries? New research By Ipsos MORI for UNICEF UK has shown that children in the UK feel trapped in a “materialistic culture” and don’t have enough time with their families.
At this meeting we want to explore these issues that will affect the culture of our society in coming generations and to help us we have,
Alison Marshall is UNICEF UK's Public Affairs Director working on child rights advocacy. She manages a team working on research, policy, lobbying and public campaigning. The team works on both international and domestic child rights issues ranging from HIV and AIDS to UK child poverty. She was previously Advocacy and Representative Manager at BOND, the network of international development NGOs. working on advocacy to UK and European targets and linking the UK into the Global Call to Action against Poverty.
Dr Agnes Nairn is a researcher, writer, consultant and speaker who investigates issues related to marketing, ethics and children. UNICEF UK, Ipsos MORI and Agnes worked together to explore the reasons behind the statistics on child well being in the UNICEF Report by comparing children's lives and experiences in the UK with those of children living in Spain and Sweden. Agnes is Professor of Marketing at world-leading EM-Lyon Business School in France. She also teaches at RSM Erasmus University in the Netherlands and Hult International Business School in London.
Ali Hessami has been involved with UNICEF for some considerable time and has a specific interest in the UNICEF report on child poverty. It is with Ali's help that we have put on this meeting. Ali is interested in ensuring that our discussion on this subject does not end at just one meeting but that it continues. We have several other meetings during the year on education and we hope that there will be a theme that we can develop around child welfare and development. But Ali is also interested in creating some developmental work around aims, goals and influences that will allow us to map progress on making a difference on this issue. Ali will explain this at this meeting and explore ways that we can take this forward.
Much of the research shows that children and young people value family, friendships and outdoor activities far more highly than the acquisition of material goods. On the other, it found UK families struggling to spend time with children. It paints a picture of stressed, guilty parents, faced with pressures of work impeding the quality life they want to offer their children. The purchase of goods was widely used as a substitute for family activities and engagement.
This contrasts starkly with the picture in Spain and Sweden, where family time appeared to be woven into the fabric of everyday life. And by secondary school, the participation of British children in active and creative pursuits – pursuits that children said made them happy - had in fact dwindled, whilst this occurred less in other countries.
We seem to be failing as a society to provide the very things those children clearly express a need for. The findings of these reports should inform us how we as a society respond to the wider issues underpinning the recent riots and more generally how we create a fair and just society.
If you want to find out more about the details of the UNICEF Report then you can do so here .....
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So, what can we suggest to tackle this grip of consumer culture dependence? Well firstly, we will need to build communities through local projects and initiatives that are based on communication, understanding and cooperation. Because we live in a society we need to build a chain linking community spirit with support. This may be achieved through community cohesion projects and social mobility projects based on effort and enthusiasm. We will need to believe in a form of cooperative competition.
The key to tackling consumerism is to support the development of a Sharing Economy which triumphs access over ownership and people over product. By demonstrating that sharing is fun, good for you and the planet, we start to engage people in a new, sustainable economy. Collaborative Consumption fosters the notion of 'cooperative competition' or as I like to call it 'co-operation'. I've founded The People Who Share to champion sharing in all its guises and build a Sharing Economy.
Seen Spain on Easter Day festival, just after Lent. All the Dads carry 3 children on each arm, I never worked out how they did it, just second nature to them. Back-packing in Italy - met another girl who was travelling with a toddler everywhere she went, she and her lttl'un were made welcome, with the tot a welcome guest no quibble ever. Holland has children dashing in and out of the cafes at Xmas, a fun custom, leaving sweets on all the adults' tables to hint for sweetness. The UK isn't there.
Indeed. Italy is very pro-children. 25 years ago whilst traveling with a particularly small baby (3lbs) I was often mobbed by Italian women openly fascinated to see such a small child.
Last Xmas, I was on the Internet and found a key US Government Office NORAD whose duty was to watch for air attacks, had its phone number printed in error on a Phone Santa bit of seasonal children's hi-jinks facility. The man there played along with the caller and assured the child that Santa was visible over the North Pole. This led to a Tracking Santa department which each year is staffed voluntarily by US military staff in Elve's dress "Santa's over Athens.." We don't seem 2 care collectively
Stella, I've received about 15 emails from you today...not sure how it's happening, but there's lots of duplication.
I've not sent one. What is your email address? I could take it out my my address book, not that it's definitely there. What do the messages say?
Having campaigned for Save the Children, I know that the Govt. has not addressed many issues regarding child poverty in the UK. The 'no child born without a chance' campaign has attempted to address the FAST programme; Family & Schools Working Together whereby underprivleged children can get a head start in education as teachers work with parents for the wellbeing of their children. Further issues include helping struggling families with their fuel bills to effectively help children at home.
I am absolutely gutted i can't make this. The reason I can't make it is because i have children to look after! I run a new social enterprise called Tea Dance for Little People, a family arts cafe that is just beginning to research and prove impact on the health and well-being of the families that attend. These are large issues for families but localised creativity activity can also have huge impacts on happiness and family attachment. Im sorry I cant be there
Education & Upbringing have been seperated. Grades alone don't get you into university or secure a job anymore. Intelligence is a poor cousin of Wisdom & Wellbeing is more than good food & exercise. The whole being of children needs nurturing. Starting a Wellbeing programme at one of the key youth centres in riot hit Tottenham, its clear that Wellbeing and Wisdom must come before targets for Grades and Salaries. Grades don't gaurantee wise choices and Money doesn't gaurantee a meaningful life.
Of course, good grades are not enough for even economic success. But poor grades will keep you out of many interesting opportunities. Colleges and employers want intelligence AND soft skills.
Jazz this is something we can easily miss although I agree we also need political action. Sometimes we can miss out on the obvious. When we meet children who are left very often to their own devices with no guidance around everyday skills and needs we realize there are several arms to action for the wellbeing of children. Each is vital. We need to change what is immediate as well as longterm planning. In short we need to invest in our children's future in all and every way we can.
I too am sorry I cant be there this evening - my kids and me will make pancakes, then I am going to my son's school to begin being involved in their mentoring programme. I am not trying to score credentials here, and am in awe of the social entrepreneurism and community activism among the commentators here - I salute you! I struggle with the creation of healthy family life as my teenagers evolve - can we continue theme w/o submerging it in education? + look urgently at 'failing' UK family model?
Consumerism: We as a community seem to have exchanged our day to day interactions & get togethers with material consumptions so much so that many of us are rating ourselves by what we have as opposed to what contributions we can give to our families and our wider communities.
It seems that the only thing that ties us together are consumer transactions coupled with possesions of mod cons. We no longer gel as a family unit. Whatever families are standing tall are fixed by purchasing power.