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OVERUSED: Fonts we've seen way too much...AND fave fonts we wish were used more

This week's discussion will be a show-and-tell of two kinds of fonts: the ones we've seen WAY too much of, like a radio hit that we used to like and now our are ears are fatigued; but ALSO fonts that we personally love, but think they don't get enough love from designers. The ones that are underused, and the ones that are definitely...

The font in the graphic above is Brothers Bold, and we are seeing it almost literally EVERYWHERE these days. For example, I first noticed it when Budweiser used it for their Lime-a-rita and other "rita" beers. Then I saw a friend use it in a music convention poster. Now I'm seeing it on packaging, online ads, TV commercials, print campaigns, etc. It's even the example font used on the WhatTheFont? web service.*

It's a demonstration of how a font gets overused; one agency uses it in a highly-visible campaign, it seems to convey a quality that lots of people want to be associated with (in this case, I'd guess that quality is "tough", since the font has no true lowercase), and then everyone starts using it for the same reasons. It's kinda like how Papyrus got overused in the 90s and early 2000s (and even that font's designer thinks it's overused).

So bring examples of typography that make you smile and/or cringe, make you go "squee" or go "blech", get your thumbs up or your middle finger. If you want, post links to examples in the comments when you RSVP, or email me bookmarks, or bring them on a thumbdrive, or even actual printed examples. And hopefully a number of them will be free fonts, so we can all download them and start using them ourselves! The good ones I mean.

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  • Katya W.

    Can't make it this time.

    May 21, 2014

  • Adam Z.

    I'm curious why events tend to be during the day? I have to work 9-5 most days but I'd still like to attend some events.

    May 20, 2014

    • Nick

      ditto...also, great avatar, Adam.

      May 20, 2014

    • Fletch Brendan G.

      In 2013, we did 2 day events (both at Genuine Joe) and 2 night events (one at a library, one at Mangia) each month. The library meeting was always underattended, and it's very difficult to get a year-long reservation at the libraries, so for 2014 I finally let that one go. To replace that night-time meetup, I added the AIGA Creative Mass social mixer (at night), and also the Adobe User Group meeting (during the day). Plus in months where there's a fifth Wednesday, we do a third night-time meetup, like the Inspiring Creativity seminar in April. We'll be at Mangia Pizza for dinner next week. I've learned that people prefer to meet where they can get food. But as Austin's population increases, more and more restaurants are charging for their meeting rooms. For example, we used to meet once a month at Cafe Express for free, but if we wanted to do a dinner event there now, we'd collectively have to pay $50, and that doesn't include the food. But I'm always open to suggestions...and help!

      May 20, 2014

  • Nick

    Maybe you've already covered this topic in previous meetings but I'm very interested in discussing "font management" (i.e. tips, methods, software and etc) -- just throwing that out there, Fletch!

    May 20, 2014

  • Nick

    just to confirm, this meeting is at noon?

    May 20, 2014

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