I'm delighted that ARCH is partnering with Alcatel-Lucent and MNC, which will host this special four hour ARCH meeting at its premises in Zurich.

Augmented reality is a technology offering a wide range of benefits to those who communicate via print of all forms: periodicals, long form works (books), signage, business cards, packkaging and flyers. Augmented Reality combined with print prolongs the life and utility of the “traditional” print medium and provides new revenue streams for publishers and printers.

During the January 2011 Swiss AR meetup group event, invited experts from Switzerland and neighboring countries will introduce how AR applications leverage the assets of publishers and printers, provide business cases and concrete examples for exploring the technology capabilities. Following the presentations, there will be refreshments and demonstrations during networking time.

This meeting will assist professionals in the print/publishing trade and vendors who are serving the communications industry to get familiar with AR and to explore the use of AR for their customers and readers. They will have the opportunity to meet with AR experts and service providers who specialize in AR experiences.

To access the White Paper prepared for this meeting by PEREY Research & Consulting, please go here.

Agenda: The most current version of the ARCH meeting agenda is found on this page.

The chair of ARCH, Christine Perey, will make opening remarks and introduce the host of the meeting, Alcatel-Lucent, and our invited speakers.

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Alactel-Lucent is the trusted transformation partner of
service providers and enterprises, providing solutions to
deliver voice, data and video communication services
to end-users worldwide.
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Speakers: Confirmed speakers for this event include:

• Jose Afonso (dekaps/MNC, VP)
  
• Ben Vaughan (AR Toolworks, President)
  
• Matthias Greinzen (metaio, Junaio product manager EMEA)
  
• Bruno Mettler (Vanija, founder)
  
• Olivier Audouze (Total Immersion, VP Marketing)
  
• Herbert Bay (kooaba, CEO)
  

Following approximately 90 minutes of presentations, there will be a panel discussion during which the participants can ask questions. Following the panel, the speakers as well as other contributors can demonstrate applications of AR used with print media.

Finally, following the demonstrations, there will refreshments.