How Do Emotions Affect Consumer Decisions?

Our emotions effect every facet of our lives, including which products we choose to buy and use. In August, Dr. Anastasiya Pocheptsova, Assistant Professor of Marketing at the Robert H. Smith Business School, will show us how happiness and other positive emotions shape those choices. She'll review current state of the literature as well as her own research on how positive affect changes the way consumers view product choices, including how a company's marketing efforts can shape that decision.

The choice over which product a person uses is a central topic in marketing. It is also a necessary, and often overlooked, first step in designing products for behavior change. You can't help people change their daily behavior and routines if they don't use your product at all.

We'll start at 6:30 with networking, food, and drinks, sponsored by Deloitte's new Deliberate Design Group. Then we'll jump into the talk at 7pm.

I look forward to seeing you all there!