NPR, Podcasts and Habitual Listening: Why Do We Tune In?

As a product designer and user researcher for NPR, Scott Stroud studies how and why users listen before he designs NPR's digital audio experiences.

When people tune in to public radio or subscribe to podcasts like NPR’s Invisibilia (http://www.npr.org/podcasts/510307/invisibilia), what keeps them coming back as regular listeners? How does NPR design products to build fulfilling relationships with its audience?

Scott will cover:

• NPR’s approach to user research and behavioral design.

• How a tentative research insight may evolve from an assumption to a hypothesis to established patterns and principles.

• Connecting a news organization’s ethics guidelines with product design.

• Maintaining a focus on fundamental theories of human behavior and connection to reach future audiences.

SPEAKER PANEL

We will follow Scott's talk with a conversation with a local panel of media leaders to discuss how media can reach and foster a connection with audiences in the future.

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ABOUT OUR SPEAKER:

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Scott Stroud (https://www.linkedin.com/in/sbstroud) is NPR's (http://www.npr.org/) lead user experience strategist who recently redesigned the NPR.org audio player. Since 2006, he has guided NPR through major web and app design challenges using Agile, Lean UX and behavioral design methods.

ABOUT OUR HOST:

We thank Venture Cafe Miami for co-hosting this edition of Action Design Miami!

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Founded in 2016, Venture Café Miami (http://venturecafemia.wpengine.com/) is a non-profit organization that seeks to enhance and build the local innovation community by working to make it more diverse, inclusive, accessible and better connected.

Venture Café Miami’s mission is to enhance and grow Miami’s innovation community by working to make it more diverse, inclusive, accessible and better connected, locally, nationally, and internationally.

Here’s the agenda for the evening:

5:30 PM: Drinks, snacks, and socializing.

6:00 PM: Introduction and presentation from Scott.

6:45 PM: Q&A with the audience.

6:50 PM: Speaker panel.

7:30 PM: Q&A with the audience.

7:40 PM: Community announcements. If you’re hiring, want to tell us about an awesome event coming up, or have anything else to tell the Action Design community, let everyone know!

7:45 - 8:00 PM: More drinks, snacks, and socializing.

See you there!

PARKING:

There is a FREE parking lot adjacent to the venue.

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