Using Intercepts to Know Your Humans with Dr. Steph Habif

Our October (19th) speaker will be Dr. Steph Habif.

Her talk is on "Using Intercepts to Know Your Humans."

Following her popular class at Stanford's d.school, Know Your Humans: Designing Effective User Research (http://dschool.stanford.edu/know-your-humans-designing-effective-user-research/), Dr. Steph Habif will share some nuggets on quick, simple ways to learn about the people you design for. How might you learn the most about your users when you have just a few moments to observe or interact with them? Steph will leverage her background in counseling psychology and behavioral science to teach us how to cultivate the most out of brief intercepts. This will be an interactive talk, so come prepared to practice. All you need is yourself and a willingness to try.

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Bio: Dr. Steph Habif is a behavioral scientist with 10+ years of experience leading teams on ways to design for consumer engagement. She does user research and testing to ensure the needs of target consumers are met; and helps teams understand the behavioral psychology of their users to pave the way for meaningful impact. Steph has led projects for clients such as Whole Foods Market, Aetna Inc, Amgen, GoPro, and Rock Health. She currently teaches at Stanford University's Hasso Plattner Institute of Design (also known as: the d.school); and has held teaching appointments at Columbia University, University of North Carolina, Washington University at St. Louis, and Victoria University of Technology. Steph has a doctorate in Health Behavior Science and a masters in Psychology.

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Our sponsor this month is Next Step (http://www.hellonextstep.com), who is generously donating space, food, and drinks to our community.