Flow Perth - let's rock it!!!
Details
Hi all
Great news! Flow is back again! We've had a small rebrand to Flow Perth, but nothing else has changed, we are still just as committed and excited to facilitate the opportunity to share our skills to help our Perth community & charities. This year we would like to assist The Fathering Project (http://thefatheringproject.org/) with their vision to help fathers become better dads.
Wayne Bradshaw, the CEO of the Fathering Project will be attending the whole weekend along with some of the other wonderful volunteers who make the Fathering Project run day to day. We may also be lucky enough to have the West Australian of the Year, Bruce Robinson kicking the event off on Friday night with some insightful and inspiring stories of why and how the Fathering Project was born.
We are looking for anyone who can help with the below 4 problems that the fathering project face:
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Our digital offering is critical to targeting our market segments, developing a 'wow' appeal and being able to scale up to a target of 100,000 subscribers/friends. There is no clear strategy for our digital offering, no campaign for growth or targeting our distribution channels. Our current delivery channels are weekly emails (3,000 subscribers), schools and workplace presentations, website hits (100 per day). We need to develop more delivery channels that are not labour intensive.
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We currently use Google analytics to measure website activity. We want to measure the effectiveness of our all delivery channels.
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Our brand development is adhoc. We want a style protocol for our channels to enhance our brand.
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Our 3,000 people database has only captured name and email addresses. We need a system to capture metrics that enable targeted channel delivery/measurement and be able to upgrade our existing database. If you think you can assist us then please volunteer! Our events make a big difference to not-for-profits and we come away feeling incredible!
The finer details are as follows:
Friday 12th September: 5.30pm– 7.30pm Agile Meetup - Fathering Project founder Bruce Robinson kicks off the event. Wayne Bradshaw CEO, pitches problem areas. Drinks, nibbles and team forming.
Saturday 13th September: 08:00am Kickoff – We get started on solving the problem areas.
Sunday 14th September: 08:00am – 1.00pm (Showcase is over lunch from 12pm – 1pm!!!)
If you think you can help, please sign up :-)
To find out more about Flow Perth please follow us on Facebook and Twitter.
To find out more about what we were able to achieve with Miracle Babies search for #Go2Flow on Twitter