4-Week Startup: 4 weeks to Validation; 3 months to Product/Market Fit
Details
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Agile Entrepreneurs presents:
“4-Week Startup (4WS)” - Product Go-to-Market Strategy for Startups
“4-Week Startup (4WS)” is a proven Go-to-Market Strategy framework for startups to get market validation and traction in 3 to 6 months by enabling strategic collaboration among all stakeholders.
In this 90 minute highly interactive seminar based on actual startups, learn how to optimize for user / customer engagement, while shortening time to market and lowering development costs - in turn leading to features that “emerge” and products that “just work”.
The 4-Week Startup model is built around three simple and powerful abstractions:
• Activities are a unit of User/Customer Engagement & UI design that lead to just-in-time User Stories (unit of implementation), eliminating unwieldy Product Backlogs and byte-size feature-creep inevitable with Feature-derived User Stories.
• Plans are monthly strategies for user/customer validation for a single core Activity.
• Milestones: are major business goals that can be achieved with 3 to 6 monthly Plans
We will show you how you create a single source of truth with three simple, flexible, interoperating models of your product strategy & business plan, and execution capability:
• Visioning Phase: Vision driven Features
• Go-to-Market Strategy Phase: Milestone driven Activities; and
• Agile/Lean Implementation: ROI driven metrics for Agility, Quality, and “Definition of DONE” for User Stories/Activities, and grades for monthly strategic Plans.
The final payoff is when you see how you can map your 4WS model directly into your operational plan for investor pitches. And change them all at will as market realities change.
Bonus segment for Mobile User Acquisition & Growth Strategies
Getting users and customers for Product/Market Fit analysis and beyond (Mobile focus).
In this segment, you will learn how to get the initial users to validate your model and also how to set yourself up for longer term growth. You will walk away with practical and real world tips that you can implement right away.
Mobile Growth Mentor :
Ramesh Padala (https://www.linkedin.com/in/rpadala) is a Stanford/IIT grad with 18 years of experience in the bay area. Previously, he was the VP of Product & Growth at Saavn, the spotify for Indian Market. He was part of the team that grew the MAU to 13MM. Currently he is the ceo and founder of the top wellness app, yogatailor. Ramesh mentors and advises mobile startups on growth & monetization.
DIRECTIONS:
Please call me on 408-475-7782 if you are at the Hacker Dojo and have trouble finding the room.
We are in the room called "Conference Room".
Once you enter the building, go past the lobby, turn immediate left as you enter the lounge (where the ping pong and pool tables are) and go to the second/last room on your right.
Look for the sign saying "Conference Room": Room Number 006. (Sometimes we're in the adjacent room called "Classroom: Room #007".)
Feel free to come in if we're in the middle of a session.You are never interrupting!
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About Agile Entrepreneurs (AE) (http://www.agileentrepreneurs.com/)
Founded in 2006, AE has a track record of mentoring and coaching entrepreneurs, with implementations at a wide range of technology startups from Silicon Valley to Dubuque, Iowa, to Hyderabad, India.
“we were going down a development path doomed for failure and didn't know it! Murali turned us around in the right direction … The time and money spent bringing him in has definitely been saved over and over again 1 year later”
- Sam Murley, Cofounder, Hub Monkey, and R&D Manager, Design Mill Inc. (http://www.agileentrepreneurs.com/testimonials/)
About the Speaker (https://www.linkedin.com/in/agileentrepreneur)
Murali Krishna Devarakonda (http://www.linkedin.com/in/AgileEntrepreneur) is the founder of Agile Entrepreneurs and a startup coach.
A veteran of the Silicon Valley startup ecosystem who founded Agile Entrepreneurs to help founders of startups help themselves, Murali also founded startups in the ridesharing space in 1999 and 2005, evangelized Agile methods at LinkedIn in 2008 as their first Technical Program Manager, mentored startups in Stanford’s online course, “Technology Entrepreneurship 2 (https://novoed.com/venture2/oe/#/users/303123)”, and has coached & mentored numerous bootstrapping startups in Silicon Valley since 2006.
Contact:
4WS@AgileEntrepreneurs.com +1-408-475-7782 www.AgileEntrepreneurs.com (http://www.agileentrepreneurs.com)
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Also from Agile Entrepreneurs:
- Learn by Osmosis: from Useful Role Models, every Friday.
- Time Barter: my 1 hour = your 1 hour
- Inner Circle: resource sharing
- Virtual Board Meeting - this board can't fire you - but they're just as tough as a real one
- Instant Panel: two or more founders share their expertise/experiences on the same topichttp://AgileEntrepreneurs.com/
NOTE: Because this is a recurring event, we cannot guarantee event scheduling in any given week. You must check the Hacker Dojo events calendar to confirm the event scheduling status before you plan on showing up there.
4-Week Startup: 4 weeks to Validation; 3 months to Product/Market Fit