Touchy Subjects: Writing for sensitive situations w/Kate Kiefer Lee

Content Strategy Atlanta is thrilled to present Kate Kiefer Lee, MailChimp writer and editor and author of, as our second guest speaker. Come join us for a great night of content goodies!

About the Talk

Our readers and users are human. They have their own preferences, experiences, senses of humor, and perspectives—and they bring all of that with them when they read our content. We can’t see our readers, and we don’t know what’s going on in their lives, so we don’t always create experiences with their feelings in mind. Certain topics are likely to make them feel uncomfortable or frustrated. Many of us work on sensitive content types every day—like error messages, alerts, terms of service, and financial information. We'll talk about how to anticipate the reader’s emotional state and write from a place of empathy. We'll also talk about apologizing with grace when something goes wrong.

About Kate

Kate Kiefer Lee is a writer and editor at MailChimp. She loves helping people and companies write clear and friendly content. She's cowriting a book called Nicely Said: Writing for the Web with Style and Purpose, out in June from New Riders. Find her on Twitter at @katekiefer.

Event Schedule

6:30-7pm       Networking (light food will be provided) 
7-7:15pm         Intro & Announcements 
7:15-8:15pm    Presentation 


Parking is free at the venue.

Enter the parking lot from the back via Means Street and meet us in the main level of the 530 building. 




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  • Jennifer J.

    I've uploaded Kate's slides to Dropbox. Enjoy!

    1 · May 20, 2014

  • Chris C

    It's not a replacement for the slides, but I took notes. They're available here:

    May 19, 2014

  • Sherra B.

    Any updates on getting the slides from this awesome presentation? I just checked Kate's SlideShare and it isn't there yet. Definitely looking forward to the book!

    May 14, 2014

  • Rafe

    Really awesome and informative, looking forward to the next one.

    April 23, 2014

  • Michael D.

    Great meeting. Kate was fantastic.

    April 23, 2014

  • Brett H.

    Great presentation, Kate! Loved the examples and each principle you covered was spot on. Continued success at MailChimp.

    April 22, 2014

  • A former member
    A former member

    Great after party!

    April 22, 2014

  • A former member
    A former member

    You can park at 935M apartments deck for Octane...

    1 · April 22, 2014

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