What I've learned taking my startup from idea to profitability

  • September 20, 2012 · 7:00 PM

Doors open at 6:30pm for refreshments and networking. Talk starts at 7.

About the presentation:
If you've recently launched or joined a startup, you're considering taking the leap, or you're already well on your way, here's your chance to learn from someone else's mistakes and successes. Geoff Graham launched GuildQuality 10 years ago. In that time, he's made a lot of mistakes, learned a lot of lessons, and somehow managed to gather enough great people around the table to accomplish some wonderful things. He'll share the lessons he's learned about bringing a product to market, pricing, positioning, selling, recruiting, leading, and growing.

About the speaker:
Geoff Graham makes a living with GuildQuality, a SaaS business for homebuilders and remodelers. With the help of a lot of talented people, he grew the company through the real estate collapse and the great recession that followed, never missed a payroll, and somehow still managed to feed his family. It hasn't been easy. But despite the dark days and the hurdles, GuildQuality is fast growing, comfortably profitable, and lots of fun. He enjoys spending time in the wilderness and building recurring revenue businesses. Check him out on Twitter or his blog.

DRIVING DIRECTIONS

From 400 South/I-85 Southbound:
Take exit 84 for 17th St toward 14th St/10th St. Follow signs to 14th St. Make left onto 14th St NW. Turn left at Peachtree St NE. NOTE: Promenade II Building is on the left side right across from the Four Seasons (bronze-colored building). We're on the 22nd floor.

From I-75 Southbound:
Take exit 250 for 16th St toward 14th St/10th St. Follow signs to 14th St. Make left onto 14th St NW. Turn left at Peachtree St NE. Promenade II Building is on the left side right across from the Four Seasons (bronze-colored building). We're on the 22nd floor.

From Airport/I-85 Northbound:
Take exit 250 toward Tenth St/Fourteenth St/Georgia Tech. Merge onto Williams St NW. Make right onto 14th St NW. Turn left at Peachtree St NE. Promenade II Building is on the left side right across from the Four Seasons (bronze-colored building). We're on the 22nd floor.

MARTA:
We're off the Arts Station Stop. Walk up 15th Street. Promenade II Building is on the right side across from the Arts Center Building. We're on the 22nd floor.

EVENT PARKING

Parking lots are plentiful:

  • Lot between Mariott and Four Seasons on 14th Street (entrance on right).
  • Attached garage next to building (entrance is off 15th Street).
  • Lot on Spring St. between 14th and 13th St (entrance on left of 13th St).
  • Lot on West Peachtree St NW between 16th and 15th St (entrance on left).

Join or login to comment.

  • Jim O.

    Learned a lot.

    September 23, 2012

  • A former member
    A former member

    It was great to hear Geoff Graham give some great insight on the successes and failures of his company (GuildQuality) through both the rocky economy and 2006-to-present housing market, especially since his business provides services in the home and commercial construction industry.

    To choose right clients, technology, work environment, and team members was all key to GuildQuality's survival. Geoff gave great advice to the up-and-coming entrepreneurs!

    September 21, 2012

  • Jim O.

    Great job, Geoff. That was an awesome amount of detail you covered. Thanks to all the vendors, too. It was a great venue, good eats, and a very nice raffle, if I do say so myself.

    September 21, 2012

  • Geoffrey G.

    Thanks for having me. It was a pleasure!

    1 · September 21, 2012

  • Ryan C.

    This meetup was wonderfully open, honest, and insightful. Thanks Geoff for sharing your experiences!

    1 · September 21, 2012

  • Christina D.

    They have it...!

    September 21, 2012

  • Zach A.

    Creating a profitable business from scratch is admirable, and anyone who has done so is worth listening to closely. Geoff was friendly, open, and engaging and I got a lot out of my time at the talk. I took off the one star because the talk meandered away from the core message about half way through (due to audience questions), which left little time for discussing the successes in part 2&3 rather than the difficulties in the early days. Still, I'd encourage anyone trying to launch a business or struggling to figure out how to build a great dev team to attend any event Geoff speaks at.

    September 21, 2012

  • Jacques L.

    Geoff was great! He took me back several years when the meltdown happened.

    September 21, 2012

  • Christina D.

    Left my phone on my chair - other than that it was a nice presentation please call[masked] so I can pick it up... Thanks

    September 20, 2012

  • A former member
    A former member

    Fantastic first meetup with the HTML5 group. Great people and a great speaker!

    September 20, 2012

  • Michelle S.

    Good to learn from someone's experience

    September 20, 2012

  • Stephen F.

    was good.

    September 20, 2012

  • Christina D.

    I hope someone found it

    September 20, 2012

  • Christina D.

    Left my phone at Engauge please call[masked]-6722. I will come to get it....please I hope som

    September 20, 2012

  • Harry

    :-) :-)

    September 20, 2012

  • Heather

    Will any of this metup be available online after?

    September 20, 2012

  • Geoffrey G.

    Thanks, Guys - I look forward to sharing my experiences. These Qs are excellent. Keep them coming!

    September 1, 2012

  • Jim O.

    @Robert, I think you get the gold prize here. I probably have a thousand questions that are more pointed and of specific purpose to me. But if I were to boil down my general purpose questions, I would say Robert's Q1 & Q3a-c were of the higher tier and Q2 would be a close 2nd. In the same vein as Q3, maybe stated differently, how would you break down the pro's and con's of a "pivot", to borrow Robert's term, especially when the largest differentiation between one pivot and another is probably time-to-engage?

    August 31, 2012

  • Robert B.

    Here area few questions that come to mind that I think all entrepreneurs face:

    1. How did you bridge the startup funding gap to profitability?
    At what point did you realize you had a business that really could make it?

    2. Did you ever experience times when you thought you should abandon the business and do something else? How did you navigate through that doubt?

    3a. What were some of the directional pivots you had to make to achieve profitability, if any?
    3b. If you did make a pivot, how did you become aware that a pivot was necessary?
    3c. And how did you recognize the best pivot to take?

    1 · August 13, 2012

  • Geoffrey G.

    Hey, y'all! Please chime in here if you have any burning questions you'd like me to be prepared to address during my Sept 20 talk, "What I've learned taking my startup from idea to profitability." Thanks for having me, and I look forward to seeing you all in September.

    August 13, 2012

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We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

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