It's not about content, it's about story-telling - with Alistair Wilkinson

Why marketers need to stop talking about content, and start talking about story-telling.

Everyone in content faces the same dilemma; how do you create audience engagement?

It’s a question journalists have wrestled with for hundreds of years. And it’s fair to say they’ve learnt a trick or two.

In this meet-up former TV broadcaster ALISTAIR WILKINSON will share what he’s observed about audience engagement during a 20 year career reporting, producing and presenting for 3 News, 60 Minutes and Sky News.

He'll explain why he left journalism to start THE MEDIA ROOM, a company which helps businesses grow by telling their stories effectively.

And, he’ll ask you to stop talking so much about content, and start talking about the stories you have to tell.

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Yes, this would usually be a "pub month" but we're so stoked to have Alistair that we just couldn't wait. We'll get back into the usual routine next month.

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As always, this Meetup is free to attend. We're looking for sponsors and pledgers to help us keep it that way (https://www.pledgeme.co.nz/projects/3941-keep-auckland-content-strategy-meetups-free-to-attend).