Let's get together and discuss content marketing!

It's getting to the end of the summer, and it's still hot as blazes! The Austin Content Marketing Meetup is a little lethargic and is looking for some cooler weather, but we're getting motivated for our next meetup on the 9th of September.

Our special guest on the "Hot Seat" this time is Erine Gray, CEO of AuntBertha.com (http://www.auntbertha.com) .

AuntBertha.com (http://www.auntbertha.com) is a startup that helps low-income people locate social services. It's a great example of the practical application of content marketing and social good.

Erine's point of view is unique becuase of the nature of what AuntBertha.com represents. Some of the points they tackled (In Erine's own words):

Poor People are Online Too - "A question I get often is on the digital divide. Our target user is someone who makes between $15,000 - $35,000 per year, what are things we can do to get the word out to this population? We found some interesting data from our research. Making a Difficult Subject Fun (or at least not as sucky) - "How do you take a depressing thing - like looking for programs that can help you - and add some dignity in that process? That's the challenge we face. Hence, Aunt Bertha - the eccentric aunt we all have that shoots you straight, and makes you laugh." Come to the Austin Content Marketing Meetup on Friday the 9th of Sept. armed with your questions.

Erine is ready for some rapid-fire questions, so don't be shy!