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Have you been paying attention? All the predictions for 2012 say that video is the next frontier for content marketing... and we're going to make sure you have the tools to do it right.

Join "mediapreneur" (media+entrepreneur) Ruben Cantu, founder of CORE Media Enterprises, as we talk about the role of video in your marketing, what to do more of, and what pitfalls to watch out for in your video efforts.

With ten years of directing live television, producing large-scale media events, and producing films, Ruben has shown his flexibility and reach within this space. CORE has completed production on several films which have garnered national and international recognition.

His first film "Red Wednesday" was nominated for a Student Academy Award.Most recently he produced "Drama" a short that has played at several national festivals including AFF & SXSW winning best audience award.

Ruben holds a B.S. in Radio-TV-Film, ‘05 and a M.S. in Technology Commercialization from the McCombs School of Business ‘09, both from The University of Texas at Austin.

His ambitions are focused on establishing a platform through media that allows society to reflect on its condition and spur progressive and social change.

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