June: Lean Applied to an Inbound Marketing Engine with Amanda McGuckin Hager

The long-term health of any business is contingent on consistently delivering & capturing leads to drive a revenue pipeline.

A powerful lead marketing engine though is not built overnight, in one shot, or by staying inside the building.

In this presentation, Amanda McGuckin Hager will walk through the primary components of a successful Lead Engine & how to apply Lean and Agile methods to growing yours.

As a bonus, you’ll get to hear how one local startup built a (repeatable, scalable) marketing lead engine from scratch.

Amanda is a B2B technology marketer with over 19 years of experience. She is currently the Senior Director of Product Marketing at PeopleAdmin, the leader in talent management solutions for Higher Education and Government.

Amanda developed her business acumen by repeatedly scaling metrics and creating value for a number of VC-backed startups (BlackLocus, Infochimps), and established technology companies like: Dell Computers, SolarWinds (Forbes #1 Best Small Company in America), NetQoS (bought by CA), and Pervasive Software.

~~ Emiliano

Conference room provided by Capital Factory.



Pizza & drinks by provided by Return Path.

Join us afterwards at Buffalo Billiards for drinks.



Agenda:

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6:30-6:45pm Sign-in and socializing



6:45-7:00pm Announcements, General discussion, Pizza



7:00-8:00pm "Lean Applied to an Inbound Marketing Engine" - Amanda McGuckin Hager


8:00-8:30pm Q&A / Wrap-up



8:30 - ?pm Buffalo Billiards (Brazos and 6th).



Please RSVP as space is limited!