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Selling to The Unconscious Mind: Brainy Ways to Persuade and Convert

Are you making the critical mistake of using only features, benefits, and every day logic to persuade your customers to buy? If so, you are only selling to 5% of each customer’s brain! Join us for the next AUSOME as author of the acclaimed best-seller, Brainfluence, Roger Dooley will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes and preferences.  

It's more difficult and costly to drive website traffic now than ever, so learning how to maximize your results from every visitor is the only path to profitability. This February, we are excited to invite Dooley as he shows you how to eliminate hidden psychological bottlenecks in your marketing that reduce conversion. By using strategies based not on guesswork but on solid science, you’ll gain an edge on your less “brainy” competition. 

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He is the founder of Dooley Direct, a marketing consulting agency, and co-founded College Confidential, the leading college-bound website.  That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues serving in a consulting role. 

We are looking forward to seeing everyone at the first AUSOME at the start of the new year.  As always, food and beverages will be provided.  What are you waiting for?  RSVP now!

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  • shane a.

    Here are the notes I promised!

    Persuasion slide

    - Based on the playground slide, driven by gravity, with the angle affected by friction and the nudge at the top.
    - Science of persuasion (Target books in pics)
    - (Thinking Fast and slow)
    - Align your offer to the gravity of your customer / visitor and not depend alone on a call to action!
    - (Chris Brogan)- Over lay dropbox 2 step opt in nudge
    - Nudge must get the visitor to believe your message is in alignment with what their subconsciously wanting!
    - JC Penny fired the CEO over this (now back to hundred percent sales!)
    - Show a linking effect! (Think pets!)(My hot car!)
    - USE FREE! (Cookie example of two jars, one of scarcity, one of plenty)
    - Target your ads to target
    - Illuminate blockers (technical stuff)(form fields)(Steps in
    - Think Amazon! No shopping cart! (FLUENCY – Perceived difficulty we avoid to not thin
    (Matt Cuts)
    SIMPLE PASSWORDS REQUEST!

    1 · February 6, 2014

    • shane a.

      Summary
      1. Nudge with non-conscious motivators over benefits, features, and functions!
      2. ON YOUR MOBILE SITE for taking the order offer to convert to call phone!
      3. Pay attention to what is losing effectiveness!
      4. Fear of loss (Don’t miss out on…)
      5. Attend conversion conventions and find there is no one right answer!
      6. If Amazon is doing it, copy them and do it too! When in doubt, reference Amazon!
      7. Evoke what is familiar with your target market! (BRAND)(PERSONALIZE)

      February 6, 2014

  • Roger D.

    Big thanks to David for hosting, and to everyone who braved the chilly weather and came to the Ausome meetup! I had a chance to speak to some of you before and after, but if I didn't get to meet you feel free to connect by email, LinkedIn, etc. RogerDooley.com is a good starting point to find my stuff.

    Austin really is an Ausome place to be a marketer!

    2 · February 6, 2014

    • A former member
      A former member

      It was great to get to hear you via streaming. Thank you for sharing your interesting marketing tips. I got quite a few take-aways.

      February 6, 2014

    • Roger D.

      Glad the streaming worked, Devi!

      February 6, 2014

  • Karen K.

    Didn't know it was streaming till Devi mentioned it. Is the recording archived somewhere?

    KK

    February 6, 2014

  • Sandra E.

    Great new way to "think" about marketing approach.

    February 6, 2014

  • David V.

    Thanks everyone for attending. Good times.

    February 6, 2014

  • Miles

    This was an excellent meeting, and Roger is an excellent presenter. His blog (http://www.neurosciencemarketing.com/blog/) is a worthwhile read for the many actionable strategies that he shares. A big thanks to the organizers!

    1 · February 6, 2014

  • A former member
    A former member

    Thank you to Ausome and Marketing Clique for providing incredible content, a fab location and food/beer to make it easy to attend and network. Roger could not have been nicer - he answered my questions and gave out his card. No arrogance there. Like Shane says, this will impact my business significantly.

    1 · February 6, 2014

  • A former member
    A former member

    I couldn't make it. Did any one record it or take notes?

    February 6, 2014

  • Brian M.

    Roger is always inspiring.

    1 · February 6, 2014

  • Bennie W.

    Great Presentation

    1 · February 5, 2014

  • shane a.

    I can say as a member of this Meetup since October of 2012 that this event and what Roger shared by far will impact my business by thousands of dollars this year alone, if not more going into the future long term! There are internet marketers I know who would have easily paid big money for what Roger shared tonight, easily one of the most impactful presentations, never boring and very professionally put together I have ever attended! P.S. David V., not everyone like mayo in their Jimmy Johns sandwiches, FYI, not that I'd ever complain about free sponsored food and drinks/beer. ;-)

    2 · February 5, 2014

    • shane a.

      P.S.S. Will upload pics and keynotes I took from this event by the end of tomorrow as time permits, busy already applying what I learned tonight!

      February 5, 2014

  • A former member
    A former member

    Thanks for streaming this event. I enjoyed the message.

    1 · February 5, 2014

  • A former member
    A former member

    Is the live feed in the main room or the capital classroom?

    February 5, 2014

  • A former member
    A former member

    Stuck at work

    February 5, 2014

  • David V.

    ATTENTION WAIT LIST FOLKS! As you can see, we have a pretty popular meetup this month :) We will be checking names against the list at the door so do not come if you're on the wait list. I do have good news though! We are live streaming the event so you can watch anywhere you'd like. Tune in tonight at 6:30. The speaker will go on around 7. Enjoy! http://capitalfactory.lifesize.com/videos/

    February 5, 2014

    • A former member
      A former member

      Thank you to those who were kind enough to change their RSVP to no in plenty of time, as I will be able to attend now!

      February 5, 2014

    • shane a.

      I can attend now! Updated to Yes ! Coming ! :-)

      February 5, 2014

  • SAM M.

    I will not be able to attend today. Something has come up. Sorry.

    February 5, 2014

  • Kelsey M.

    All who RSVP'd Yes, but are not attending:

    PLEASE be sure to change your RSVP accordingly. We'll be referencing that list tonight so we need it to be as accurate as possible.

    Can't wait to see everyone out tonight! :)

    February 5, 2014

  • Jon M.

    I'm not going to be able to make it tonight so another spot has opened up for someone on the wait list.

    February 5, 2014

  • A former member
    A former member

    I'm not on the waiting list, but I wanted to bring someone. Can't remember if I RSVPd for just myself or plus 1. How can I tell? And can I still bring her if I didn't RSVP for 2?

    February 5, 2014

    • A former member
      A former member

      If you're on the website, it should tell you at the top right "Your RSVP + 1" or something to that effect. Other folks, correct me if I'm wrong.

      1 · February 5, 2014

    • David V.

      You're right. Thanks for chiming in Suzie!

      February 5, 2014

  • Lezlie Tram L.

    Sorry can't make today. Extra spot for someone

    February 5, 2014

  • Connie B.

    I have made other plans for tonight - please give my ticket to the next person on waiting list! Thank you!

    February 5, 2014

  • Jeremy P.

    I was hoping to make it out tonight, but my schedule doesn't allow. Hope to see you guys at the next one.

    February 5, 2014

  • A former member
    A former member

    What does the wait list mean??? We live in San Antonio and would need to know in enough time to make it.

    February 4, 2014

    • A former member
      A former member

      It means you don't have a spot :-) Hopefully enough people drop out for you to get moved to the going list.

      February 5, 2014

  • A former member
    A former member

    So I was registered, then I clicked 'bring a guest'. Now I'm on the waiting list :(

    February 4, 2014

  • Linda M.

    Really wanted to make the Feb 5 meet up, but have a work conflict.

    February 4, 2014

  • David V.

    Hey AUSOME. My company (Marketing Clique) is sponsoring the food & drinks this month to help get the word out that we're hiring experienced PPC, Display & Affiliate folks. Email [masked] with your resume or send on to someone you know. Looking forward to tomorrow!

    February 4, 2014

  • David V.

    Wow, this is the largest ever AUSOME by RSVP count. Thanks everyone. Here's an article Roger just published on Forbes with over 15K social shares to get you pumped for next Wednesday.. http://www.forbes.com/sites/rogerdooley/2014/01/28/h-e-b/ ... see you then!

    1 · January 30, 2014

    • A former member
      A former member

      Nice sensory article. And Roger does a nice job keeping up with comments. Over 22K shares now!

      February 3, 2014

  • A former member
    A former member

    SO bummed that I can't make it!
    Any other places that I might have a chance to hear you share this content Roger? or perhaps a part 1 and a part 2 next month? ;)

    February 3, 2014

  • Roger D.

    Hmmm, wonder if I can give up my seat? I'll be standing...

    February 1, 2014

  • Jason M.

    Thanks for putting me on the list!

    January 31, 2014

  • David V.

    We picked a winner for the Pubcon Austin free pass. Check out the RC Helicopter Bingo game we played to pick the winner. Thanks for those who entered. See everyone on Feb 5th for the next AUSOME! http://www.marketingclique.com/rc-helicopter-bingo-pubcon-austin-give-away/

    1 · January 23, 2014

    • Sharanya S.

      Oh shoot, I had tweeted it but forgot to submit my name :(

      January 23, 2014

  • A former member
    A former member

    woot woot!

    1 · January 22, 2014

  • Paula S.

    Totally stoked. ;o)

    January 22, 2014

  • A former member
    A former member

    Looking forward to meeting y'all.

    January 21, 2014

  • Nancy P.

    Can't wait.

    January 9, 2014

  • Roger D.

    Oops, that should be "friends." I hope I have more than just one! ;-)

    January 6, 2014

  • Roger D.

    I'm looking forward to seeing old friend and making new ones at my first Austin meetup in two years! Lots of new content, including the Persuasion Slide I introduced in my keynote at the Conversion Summit in Frankfurt. See you there!

    1 · January 6, 2014

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