Another interesting speaker at Book people--Event is free, if you want an autograph/book you need to purchase it at Bookpeople--It will be interesting to hear how they believe marketing is the key to their business--
Something about their event from their web page--
There’s a new business revolution brewing…don’t let your organization miss out.
Whole Foods, Trader Joe’s, Wegmans, Costco, The Container Store. You shop there not only for the products they sell, but for the business philosophy these market leaders are pioneering.
In Conscious Capitalism, iconic CEO John Mackey and professor Raj Sisodia show how such companies are creating a movement that’s transforming business. The authors present the fundamental principles and practices of their bold new vision of conscious capitalism: businesses operating from a sense of higher purpose and prospering financially while also generating other critical forms of value—emotional, social, intellectual, ecological, financial, and spiritual. These are businesses built on love and care instead of fear and stress.
Some of today’s best companies—Google, UPS, Southwest Airlines, Herman Miller, Bright Horizons, Patagonia, Panera, Starbucks, REI, Tata and others—are making this vision real. They’re not being politically correct. Rather, they understand that conscious capitalism is the ultimate path to long-term competitive advantage. They’re full-throated advocates for free markets, entrepreneurship, competition, and property rights. But they operate by a markedly different set of principles.
John Mackey is the co-founder and co-CEO of Whole Foods Market. Raj Sisodia is Professor of Marketing at Bentley University and Chairman of the Conscious Capitalism Institute. They are leading figures in the fast-growing Conscious Capitalism movement, and are on the Board of Trustees of Conscious Capitalism Inc.
Hope to see you there