Blog or Not to Blog… and How to Make the Most of It

Maren Symonds, Build Followers Communications

Blogging is a valuable marketing tool for businesses that seek a committed following, a regular stream of leads, and/or better placement for their web site on search engine results pages. If you're new to blogging or you simply want to sharpen your skills, you’ll learn best practices to help you reap the benefits of this on-line marketing tool.
3 – 5 things the participant can expect to take away from your program to apply to their business or professional development:
• A simple check list to determine whether blogging is a good fit for your business
• An understanding of the different types of blog posts and the purposes they serve
• A step-by-step process for creating top-notch posts
• A brainstorming guide to get your blogging juices flowing
A short bio:
Maren Symonds is a seasoned business strategist, marketing guru, and published author. Prior to founding Build Followers Communications, she held sales, marketing, product development, and IT positions in start-up and multi-million dollar companies. Her consulting experience spans a premier management consulting firm, two customer contact consultancies, and private practice. She has a BA from UC San Diego, an MBA from Stanford University, and an MDiv from Duke University.