#15. NicoleMartinelli: Why no one cares about your startup & what to do about it
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You might have just hatched the next big thing in your garage, but if no one knows about it, good luck disrupting anything more than your credit score.
Getting press coverage can give you instant credibility -- but how do you get journalists to care enough to write about you in the first place? We'll cover the best (and worst) ways to get yourself some digital ink and leave time for your press pitches.
Nicole Martinelli is freelance tech journalist whose work has appeared in the Economist.com, Wired News, Newsweek, the New York Times, The Wall Street Journal Europe, BBC2, the Discovery Channel and the Italian-language editions of Linux Magazine and Vanity Fair. She currently makes the trains run on time for Superuser, the community publication of the OpenStack Foundation. A San Francisco native, she lived in Italy long enough to get al dente just right.