Digital Analytics & Marketing - Meetup

At this meetup, best practice examples, case studies, and frameworks, you will go through a hands-on learning experience to develop a digital strategy that is pertinent to your industry, company, brand, and customers, and is actionable immediately! We will discuss how the different digital tactics – paid search, social media, mobile, etc. -- fit into the overall context of all marketing.

After the meetup you will have enough practical, hands-on knowledge about the main disciplines within digital analytics and marketing and how to formulate an actionable digital strategy to effectively champion the increased use of digital in your respective project or organizations.

After the class you will have learned:

· How to use insights from digital channels to optimize all marketing

· How to formulate a practical digital strategy

· How to weave together marketing tactics from traditional and digital channels

· How to optimize marketing

· How to champion digital marketing for your project or organization

· Leave with material, tools, and your own created work!

Our Instructor, Pierre DeBois, Founder and Chief Digital Marketing Strategist
of Zimana (http://zimana.com/) (A Google Engage Agency + Digital Marketing Analytics Services) specializes in teaching businesses to measure and optimize their digital marketing efforts.

What is web analytics? It is a way to better understand your website’s visitor behavior by monitoring and analyzing website traffic. It’s a valuable tool for an organization with an online presence. Learn tips and tools how to incorporate web analytics as part of your organization’s online communications/marketing/fundraising strategy.

What to bring

Laptop, notebook, and willingness to learn a lot in a little bit of time.