Social Media Isn't Free

With the ever changing social media landscape, which networks make sense for your business? Do you have the resources to engage in Facebook, Twitter and LinkedIN? What does it take to launch and maintain an effective social media presence?

This session is for the small business owner who is just engaging in social media or has dabbled in it and has not yet seen the results.
You will learn:
• How to budget and integrate social media strategies into your marketing plan.
• Which social networks make the most sense for your business model.
• How to develop content strategy plans to support your social media marketing objectives.
We will share best practices and latest industry resources.

Speakers: Kelly Jackson, CEO, and Parker Short, Technical Marketing Manager, Jaxzen Marketing Group

At JMG, we specialize in digital marketing strategy. Our integrated marketing programs are designed to drive internet traffic, generate leads and facilitate customer engagement with measurement analysis along the way.

Our niche is to provide outsourced marketing services for small to medium sized businesses without the overhead of large traditional agencies. We provide our clients with the ability to optimize the right resources for the problem and apply the specific level of expertise needed for the job.

Jaxzen Marketing Group belongs to the eMarketing Association, Austin Chamber of Commerce and is a Valued Added Reseller of Hubspot inbound marketing software. The team participates annually in the SXSW Interactive Conference.