If your marketing strategy includes social media, then it should also include a social media strategy. Join the Baltimore Social Media Group on Thursday, May 8, as Dov Hoffman, marketing manager at Right Source Marketing, shares 6 tips for creating a winning strategy. Drill into social media, but don't approach it as an isolated tactic. By itself, social media won't build a brand or generate leads. With a sound strategy behind it and remarkable content, social media can be an integral part of your growth in 2014 - and the years ahead.