Content and Social Media: The Peanut Butter and Jelly of Marketing

If your marketing strategy includes social media, then it should also include a social media strategy. Join the Baltimore Social Media Group on Thursday, May 8, as Dov Hoffman, marketing manager at Right Source Marketing, shares 6 tips for creating a winning strategy. Drill into social media, but don't approach it as an isolated tactic. By itself, social media won't build a brand or generate leads. With a sound strategy behind it and remarkable content, social media can be an integral part of your growth in 2014 - and the years ahead.

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  • Andrew S.

    2 great presentations and a good group, thanks!

    2 · May 10

  • vilma

    Thanks Jim for uploading the Dov's slides, will be reviewing them again. The essence of marketing has not changed much through the years. just newer avenues to employ.

    1 · May 9

  • James K.

    For those of you interested in learning more about Content Marketing and how it relates to analytics turns out the next Washington SEO Meetup is coverign that very topic. More info here:­

    This is a good group and well worth the trip.

    1 · May 9

  • John M.

    Great presentation Dov!

    1 · May 8

    • Dov H.

      Thanks John - glad you enjoyed the presentation and hopefully your learned a thing or two about content marketing!

      May 9

  • James K.

    Great turnout, thank you all for coming. I have posted Dov's presentation to slideshare. You may find it here:­#

    3 · May 9

  • Amy R.

    Just another note on parking. Please look for the following lots to park in tonight: Key Hwy lot (right side of E Key), Tide lot (right side of E Key and across from Cascade), Hull Street lot (corner of E Key and Hull Street) and Cascade (left side of E Key). Ivory is the building closest to the water. Again call with any issues. Thanks!

    1 · May 8

  • Amy R.

    Just a note that the parking lot behind the UA Station House will be closed tomorrow due to an event UA is hosting. There is still visitor parking in front of the Ivory building and along side the Ivory building and you can park in any of the four parking lots on campus after 5pm. Please feel free to call me at[masked] if you need any help in parking. Thank you and see you tomorrow!

    1 · May 7

  • Dov H.

    Hi Janis, glad to know you enjoyed Gary's video as well - look forward to meeting you on Thursday!

    May 6

  • Janis

    Just viewed Gary's video at­
    Phenomenal (agreed)! Forming a positive emotional attachment with your customers really helps ROI.

    May 6

  • Dov H.

    Great video, Jillian - thanks for sharing. I heard Gary speak a number of years ago, which was phenomenal. He's a very dynamic presenter and always has plenty of insights and stories we all can learn from!

    April 20

  • Jillian G.

    Just watched this in our marketing meeting. Quite thought provoking and discusses the change from content to context.­

    April 9

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