Ice Cream Summer Social: Leverage Video Marketing Without Breaking the Bank

How to Leverage Video Marketing
Without Breaking the Bank

Video is the hottest trend in social media and content marketing, and the numbers are only going up. Stephanie Shaterian, Managing Partner of fLO Content Marketing, joins us to share valuable tips on how to leverage video marketing without breaking the bank.

Online video marketing is a growing trend with online video users anticipated to grow to 1.5 billion by the year 2016! (Cisco) Amazingly, only 24% of national brands are currently using video as part of their marketing mix. What holds most organizations back from adding video to their marketing mix? Perceived cost.

Stephanie talks about the concept of “workhorse video,” video tactics and strategies that leave brand value intact.

You'll learn:

  • how and why video is a force to be reckoned with in today’s marketplace
  • innovative methodologies to incorporate it into your organization’s marketing platform


5:00 - 6:00pm Open Networking - bring your business cards!

6:00 - 6:45pm Video Marketing | Leverage Video Marketing Without Breaking the Bank

6:45 - 7:00pm Q & A

7:00 - 7:30pm Networking Mixer & Ice Cream Social


The event is a donation of only $10 and proceeds benefit the American Cancer Society. A small price to pay for all the awesome social media peeps that you can meet, the video marketing presentation, and our amazing ice cream floats (alcohol twist optional)!

Join in the fun and support The American Cancer Society.

Hosted by

fLO Content Marketing

fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs

Cornerstone Creative | blog better

Alison Stripling is a graphic designer at Cornerstone Creative, building better blogs for her clients. She is also Chief Creative Officer and blogger at Vanity Network Magazine, an inbox publication devoted to inspiring women. Her first love is Facebook. She’s addicted to Pinterest and Instagram, tolerates Twitter, and needs to pay more attention to YouTube.

Laptop Lounge | Workspace, Inspired.

All of our events are free to monthly members of Laptop Lounge, Walnut Creek's first business lounge and coworking community. You also may attend most our events for a modest fee of $10, which, for daytime events includes a 4-hour Work Pass to use before or after your event! For more information on how Laptop Lounge can transform your work life, go to:

Limited parking is available in our building lot with entrances on N. California Blvd. and Cole Ave. Look for the parking spaces marked “Laptop Lounge.” Additional street parking is available on Cole (free up to 2 hours) and at nearby street meters along N. California Blvd and on Cole, east of N. California Blvd.

Longer-term parking is available at the Walnut Creek North Locust garage, adjacent to the Dean Lesher Center for the Arts. The Growers Square public parking garage is also available on Cole, just across N. California Blvd.

Join or login to comment.

  • A former member
    A former member

    Stephanie's information is very helpful, and was a good complement to that available on the web. She did a great job. Though my background in the film business and technology is helpful to my ultimate goals, the struggle to get to that point is quite a different animal and am glad to glean helpful information from anywhere I can find it, and Stephanie was helpful. As well, such a warm welcome I greatly appreciate. Thank you, Ron

    2 · July 12, 2013

  • Alison S.

    I had a great time meeting all of you! Enjoyed Stef's I gotta get out there and create some video. Ack!

    1 · July 11, 2013

  • Leslie R.

    Counting up my different sources for RSVPs, we have 27 guests so far! Excited about this fun event!

    1 · July 8, 2013

  • Cathy M.

    I will be attending on Thursday.

    2 · July 7, 2013

  • Leslie R.

    This is now a fundraiser for the American Cancer Society, so thanks, everyone, for your support.

    1 · July 2, 2013

  • Saurabh P.

    Hi, I am looking to hire a Social Media Marketing intern for the summer. We are located in Santa Clara and are planning to launch our kickstarter campaign soon. This is a great opportunity to work at an early stage hardware/technology startup. Please shoot me an email at spalan [at] if you are interested.

    2 · June 7, 2013

    • Leslie R.

      we had an intern for a year and loved it! have you tried DVC or St. Mary's?

      July 2, 2013

  • Leslie R.

    getting some more RSVPs on eventbrite and facebook. It's shaping up to be a good crowd. One of our Loungers just volunteered to bring a bottle of red wine, for those that are inclined, or are lactose intolerant, LOL!

    July 2, 2013

  • A former member
    A former member

    I am finally off networking restriction since I finished my Bachelor's last week. Can't wait to see you all again. Love this Meetup!

    2 · June 12, 2013

    • Alison S.

      Congratulations! And you referred a few peeps. Thank you!

      1 · June 14, 2013

  • Brian D.

    I'm from Berkeley (though live in Concord) and will probably bring a beer or two!

    2 · June 11, 2013

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