Ice Cream Summer Social: Leverage Video Marketing Without Breaking the Bank

How to Leverage Video Marketing
Without Breaking the Bank

http://photos1.meetupstatic.com/photos/event/9/a/1/c/event_246459452.jpeg (http://laptoploungevideomarketingicecreamsocial.eventbrite.com/)

Video is the hottest trend in social media and content marketing, and the numbers are only going up. Stephanie Shaterian, Managing Partner of fLO Content Marketing (http://www.flocontent.com/), joins us to share valuable tips on how to leverage video marketing without breaking the bank.

Online video marketing is a growing trend with online video users anticipated to grow to 1.5 billion by the year 2016! (Cisco (http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html)) Amazingly, only 24% of national brands are currently using video as part of their marketing mix. What holds most organizations back from adding video to their marketing mix? Perceived cost.

Stephanie talks about the concept of “workhorse video,” video tactics and strategies that leave brand value intact.

http://photos1.meetupstatic.com/photos/event/2/7/8/0/event_254830112.jpeg

You'll learn:

how and why video is a force to be reckoned with in today’s marketplace innovative methodologies to incorporate it into your organization’s marketing platform Agenda

5:00 - 6:00pm Open Networking - bring your business cards!

6:00 - 6:45pm Video Marketing | Leverage Video Marketing Without Breaking the Bank

6:45 - 7:00pm Q & A

7:00 - 7:30pm Networking Mixer & Ice Cream Social

Cost

The event is a donation of only $10 and proceeds benefit the American Cancer Society. A small price to pay for all the awesome social media peeps that you can meet, the video marketing presentation, and our amazing ice cream floats (alcohol twist optional)!

Join in the fun and support The American Cancer Society.

http://photos1.meetupstatic.com/photos/event/9/a/1/c/event_246459452.jpeg (http://laptoploungevideomarketingicecreamsocial.eventbrite.com/)

Hosted by

fLO Content Marketing

fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs

Cornerstone Creative | blog better

Alison Stripling is a graphic designer at Cornerstone Creative, building better blogs for her clients. She is also Chief Creative Officer and blogger at Vanity Network Magazine, an inbox publication devoted to inspiring women. Her first love is Facebook. She’s addicted to Pinterest and Instagram, tolerates Twitter, and needs to pay more attention to YouTube.

Laptop Lounge | Workspace, Inspired.

All of our events are free to monthly members of Laptop Lounge, Walnut Creek's first business lounge and coworking community. You also may attend most our events for a modest fee of $10, which, for daytime events includes a 4-hour Work Pass to use before or after your event! For more information on how Laptop Lounge can transform your work life, go to:

http://www.laptoplounge.biz/free-day-pass/#

Limited parking is available in our building lot with entrances on N. California Blvd. and Cole Ave. Look for the parking spaces marked “Laptop Lounge.” Additional street parking is available on Cole (free up to 2 hours) and at nearby street meters along N. California Blvd and on Cole, east of N. California Blvd.

Longer-term parking is available at the Walnut Creek North Locust garage, adjacent to the Dean Lesher Center for the Arts. The Growers Square public parking garage is also available on Cole, just across N. California Blvd.