Turning Mediocre Products into Awesome Products w/ Bryan Zmijewski founder ZURB
Details
Please RSVP at the Lean Startup Circle (http://sanfrancisco.leanstartupcircle.com/events/90114782/)
How many product ideas never make it to market? Why does this happen so often? ZURB uses a holistic approach to design for people, inside and outside the organization. This talk is a practical look at the design process and techniques everyone should know, including:
Sketching to sell and open up the idea. Creating a product blueprint with proof points. Finding team overlap between Marketing, Design, and Engineering. This people-centered, holistic approach to design makes Apple and other innovative companies what they are today.
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As always, beer, food, and a good hang with great people is included thanks to the generous folks at Carr / Ferrell (http://www.carrferrell.com/)! (Who we're also trusting to help setup LSC as a company) After expenses, extra proceeds go to building out LeanStartupCircle.com (http://leanstartupcircle.com) for the community.
Please RSVP at the Lean Startup Circle (http://sanfrancisco.leanstartupcircle.com/events/90114782/)
Bryan Zmijewski's Secret Origin Story
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Bryan is ZURB’s original mid-westerner, growing up in Minnesota and finally trekking to California when he was accepted into Stanford University. Not only did Bryan make it out of Stanford with a degree in product design, but the university eventually asked him back to teach in the Product Design Department. Besides teaching at Stanford for 10 years, Bryan worked as a toy designer in the early days of his career, designing toys for Skyline Toys, which IDEO eventually bought out.
After leaving the playful world of toy design, Bryan started 3 businesses, including ZURB in 1993. Over the past 13 years, Bryan’s advised more than 150 start-ups on how to build better products quickly and has created over a half-a-billion dollars in market capitalization.
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Please RSVP at the Lean Startup Circle (http://sanfrancisco.leanstartupcircle.com/events/90114782/)